Instantly Yours Butter Chicken 285g

0 reviews

Smart Rank ⓘ 44/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Instantly enjoy a delicious Butter Chicken Curry meal at home
Add your favorite protein for a personalized touch
Buttery spiced tomato curry with no preservatives
Ready in just 7 minutes for a quick and satisfying meal

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned ready-to-eat butter chicken curry with good growth potential.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	5★	1
Total / Avg	5.00★	1

Consensus: 5.00★ from 1 total reviews

Rs.219.00 Rs.225.00

Best price from

Amazon.in

Details

ues | Serve with rice or naan bread.

Key Features: - Ready to eat meal - Butter chicken curry with a buttery spiced tomato curry base - No preservatives added - Ready in just 7 minutes - Can be paired with rice or naan bread - Allows you to add your choice of protein

For whom: - Busy individuals looking for a quick and easy meal option - Those who enjoy the flavors of butter chicken curry - People who prefer meals without preservatives

Pros: - Convenient and time-saving meal option - Delicious and flavorful butter chicken curry - Versatile, can be paired with different proteins and sides - No need to worry about preservatives Cons: - May not be suitable for those with dietary restrictions or allergies - Limited serving size at 285g

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers customizable protein addition, meeting diverse consumer preferences.	GfK
Brand Strength	20	10	Established brand with good reputation in the ready-to-eat segment.	Euromonitor
Category Momentum	20	15	Growing demand for convenient ready-to-eat meals in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other ready-to-eat curry brands.	IRI
Use-case Advantage	5	5	Addresses the need for quick and tasty meal solutions for busy consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned ready-to-eat butter chicken curry with good growth potential.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers customizable protein addition, meeting diverse consumer preferences.

Sources: GfK
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with good reputation in the ready-to-eat segment.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for convenient ready-to-eat meals in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Nielsen
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other ready-to-eat curry brands.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for quick and tasty meal solutions for busy consumers.

Sources: Kantar

Summary

Well-positioned ready-to-eat butter chicken curry with good growth potential.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Instantly Yours Butter Chicken Curry 285g \| Ready to Eat Meal \| Add your protein \| Instant Meal \| Buttery Spiced Tomato Curry \| No Preservatives \| Ready in 7 mint Estimated Delivery: 2-3 days In Stock	Rs.219.00 Rs.225.00 COD	GO TO STORE GO TO STORE
Instantly Yours Butter Chicken Curry 285g \| Ready to Eat Meal \| Add your protein \| Instant Meal \| Buttery Spiced Tomato Curry \| No Preservatives \| Ready in 7 mint Estimated Delivery: 2-3 days In Stock COD