INSIME Hair oil scalp applicator tool for hair Small Serum oil applicator for scalp and massager Oiling tool for scalp hair Tiny oil applicator dispenser Mini size 5 CM

INSIME Hair oil scalp applicator tool is a convenient and easy-to-use tool designed for applying hair oil directly to the scalp. It features a small serum oil applicator for precise application and a massager for gently stimulating the scalp.

Key features of the INSIME Hair oil scalp applicator tool include its tiny oil applicator dispenser, which allows for controlled and mess-free application of hair oil. The mini size of the tool (5cm) makes it convenient for travel and on-the-go use.

This hair oil applicator tool is ideal for anyone looking to improve the health and condition of their hair and scalp. It is especially beneficial for those with dry or damaged hair, as it helps to nourish and hydrate the scalp while promoting hair growth.

Pros of the INSIME Hair oil scalp applicator tool include its compact size, easy-to-use design, and versatility for applying various types of hair oils. The massager feature also provides a relaxing experience while promoting circulation in the scalp.

Cons of the tool may include its small size, which may require more frequent refills for those with longer or thicker hair. Some users may also find the massager feature to be too gentle for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Unique small size and massaging feature align with Indian consumer preferences.	Nielsen
Brand Strength	20	10	Brand is relatively unknown in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for hair care tools in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	GfK
Competition	10	10	Facing moderate competition from existing scalp applicator tools in India.	Statista
Use-case Advantage	5	3	Provides convenience and precision in applying hair oil.	Kantar
Final Market Score	100	66/100 (3.30/5)	Innovative scalp applicator tool with good market fit in India.

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