INDUS VALLEY Bio Organic Natural and Pure Indigo Powder Indigofera tinctoria Herbal Henna Powder with Amla Powder Indian Gooseberry for Hair care 100g 3 300g Combo

INDUS VALLEY Bio Organic Natural and Pure Indigo Powder Indigofera tinctoria Herbal Henna Powder with Amla Powder Indian Gooseberry for Hair care 100g 3 300g Combo

This INDUS VALLEY Bio Organic Natural and Pure Indigo Powder is made from the leaves of the Indigofera tinctoria plant, known for its natural dyeing properties. It is also combined with Herbal Henna Powder and Amla Powder, Indian Gooseberry, to provide a comprehensive hair care solution.

Key Features:
- Made from organic and pure ingredients
- Rich in natural indigo coloring properties
- Contains Amla Powder for added nourishment
- Suitable for all hair types

This product is ideal for individuals looking for a natural and chemical-free hair dyeing solution. It is suitable for those who want to cover gray hair, enhance their natural hair color, or experiment with a new shade with the benefits of henna and amla.

Pros:
- Organic and natural ingredients
- Provides long-lasting color
- Nourishes and strengthens hair
- Easy to use and apply

Cons:
- May require multiple applications for desired color intensity
- Results may vary depending on individual hair type and color
- Strong herbal scent during application
- Packaging may not be travel-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of indigo and amla for hair care.	Brand website
Brand Strength	20	18	Established brand with positive customer reviews.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Pricebaba
Competition	10	8	Facing competition from other established organic henna brands.	Business Standard
Use-case Advantage	5	5	Addresses the need for organic and chemical-free hair dyes.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with unique product offering in growing natural hair care segment.

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