INDUS VALLEY 100 Organic Indigo Leaf Powder Jar with Henna Leaf Powder Jar 400g 500g 900g

INDUS VALLEY 100 Organic Indigo Leaf Powder Jar with Henna Leaf Powder Jar 400g 500g 900g

About Product: The INDUS VALLEY Organic Indigo Leaf Powder Jar comes in a convenient container with Henna Leaf Powder, providing a natural and chemical-free way to color your hair. This product is made from 100% organic ingredients, ensuring the safety and health of your hair and scalp.

Key Features: - 100% Organic Indigo Leaf Powder - Includes Henna Leaf Powder for added benefits - Available in 400g, 500g, and 900g sizes - Chemical-free and safe for all hair types

For whom: This product is suitable for anyone looking for a natural hair coloring solution that is free from harmful chemicals and additives. It is especially beneficial for those with sensitive scalp or allergies to synthetic dyes.

Pros: - Natural and organic ingredients - Safe for regular use - Adds shine and volume to hair - Does not cause damage or dryness

Cons: - May require multiple applications for desired color intensity - Results may vary depending on individual hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a combination of organic indigo and henna leaf powders in various sizes catering to different consumer needs.	IndiaRetailing
Brand Strength	20	15	Established brand with positive customer reviews and loyalty programs.	Brandwatch
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic henna products in the market.	Euromonitor
Competition	10	6	Facing competition from other established organic henna brands offering similar products.	BusinessToday
Use-case Advantage	5	5	Provides natural hair coloring and conditioning benefits suitable for individuals with sensitive skin.	Vogue
Final Market Score	100	66/100 (3.30/5)	Organic henna product with a strong brand presence and competitive pricing, facing growing demand in the Indian market.

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