INDUS VALLEY 100 Organic Henna Hair Color Soft Black 100 g Pack of 1

INDUS VALLEY 100 Organic Henna Hair Color Soft Black 100 g Pack of 1

Product Description:

The INDUS VALLEY Organic Henna Hair Color in Soft Black is a natural and organic hair dye that is free from harmful chemicals like ammonia, PPD, and hydrogen peroxide. It is made from certified organic henna leaves that provide a deep and long-lasting color to your hair.

Key Features:

- 100% organic and natural hair dye
- Provides a soft black color
- Free from harmful chemicals
- Long-lasting color
- Easy to use

For Whom:

This product is suitable for individuals looking for a safe and natural alternative to chemical hair dyes. It is ideal for those with sensitive skin or allergies to traditional hair dyes.

Pros:

- Contains organic henna leaves
- Provides deep color
- No ammonia, PPD, or hydrogen peroxide
- Easy to use

Cons:

- May require multiple applications for desired results
- Not suitable for covering gray hair completely

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades and is suitable for sensitive scalps.	IndiaRetailing
Brand Strength	20	18	Established brand with positive reputation for organic products.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic henna hair colors.	Euromonitor
Competition	10	8	Facing competition from other established organic henna hair color brands.	BusinessToday
Use-case Advantage	5	5	Easy application process for home use.	RetailToday
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering in a growing organic hair color market.

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