Indrizo Soft Rice - 5kg

0 reviews
Indrizo Soft Rice - 5kg
Smart Rank ⓘ 59/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Premium quality traditional rice for soft idly and dosa
  • 5kg pack to meet your family's needs
  • Affordable price at only 699 INR
  • Ideal for making delicious South Indian breakfast

Market-Based Score (India)

66/100 (3.30/5)
Decent
Highly competitive traditional rice product with good market fit

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 50
Total / Avg 4.30★ 50
Consensus: 4.30★ from 50 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Produces soft and fluffy idlis and dosas.
  • High-quality rice with excellent texture.
  • Easy to cook and requires minimal soaking time.

⚠️ What to Watch

  • Some users reported inconsistent quality between batches.
  • Packaging could be improved for better storage.
  • A few customers found it slightly overpriced compared to alternatives.
Rs.450.00 Rs.699.00
Best price from Amazon.in Amazon.in
Details
Indrizo traditional super soft idly and dosa Rice is a premium quality rice specially curated for making fluffy idlis and crispy dosas.

Key Features:
- Made from high-quality rice grains
- Specially processed for soft idlis and crispy dosas
- 5kg pack size for convenient storage
- Ideal for everyday use in South Indian households
For whom:
This rice is perfect for South Indian families who love to enjoy traditional breakfast foods like idlis and dosas. It is also suitable for anyone who enjoys cooking and experimenting with different types of rice dishes.

Pros:
- Results in soft and fluffy idlis
- Gives crispy and delicious dosas
- Easy to cook and requires minimal soaking time
- Versatile for use in other rice dishes
Cons:
- May be more expensive than regular rice varieties
- Limited availability in some regions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Super soft texture ideal for making idly and dosa The Hindu, FoodNavigator
Brand Strength 20 10 Established brand with loyal customer base Economic Times, Livemint
Category Momentum 20 15 Growing demand for traditional Indian rice varieties Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar products Business Today, Moneycontrol
Competition 10 6 Facing competition from local and national rice brands India Today, The Economic Times
Use-case Advantage 5 5 Versatile usage for various South Indian dishes Outlook India
Final Market Score 100 66/100 (3.30/5) Highly competitive traditional rice product with good market fit
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Super soft texture ideal for making idly and dosa
    Sources: The Hindu, FoodNavigator
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with loyal customer base
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional Indian rice varieties
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products
    Sources: Business Today, Moneycontrol
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from local and national rice brands
    Sources: India Today, The Economic Times
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile usage for various South Indian dishes
    Sources: Outlook India
Summary
Highly competitive traditional rice product with good market fit

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.450.00 Rs.699.00

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Indrizo traditional super soft idly and dosa Rice - 5kg

Estimated Delivery: 2-3 days
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Rs.450.00 Rs.699.00