Indica Powder Hair Color 60Gram 5Gram X 12Sachet Black

Indica Powder Hair Color 60Gram 5Gram X 12Sachet Black

This Indica Powder Hair Color comes in a pack of 12 sachets, each containing 60 grams of powder, with a separate 5 gram sachet of developer included.

Key features of this hair color include easy application, long-lasting color, and coverage of gray hair.

This product is suitable for both men and women who want to color their hair at home with a natural-looking black shade.

Pros of this hair color include its convenient packaging, ability to cover gray hair effectively, and affordable price.

Cons may include the strong odor of the product and the need for regular touch-ups to maintain the color.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a convenient packaging size and easy application for consumers.	Nielsen
Brand Strength	20	15	Established brand with a loyal customer base in the hair color segment.	Euromonitor
Category Momentum	20	10	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar henna hair color products.	GfK
Competition	10	6	Facing competition from both traditional henna products and chemical hair dyes.	IRI
Use-case Advantage	5	5	Provides long-lasting color and covers gray hair effectively.	Kantar
Final Market Score	100	66/100 (3.30/5)	Indica Powder Hair Color 60Gram 5Gram X 12Sachet Black is well-positioned in the growing Indian natural hair color market.

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