INDIA SALAAM Brown Basmati Rice - Whole Grain 1kg

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INDIA SALAAM Brown Basmati Rice - Whole Grain 1kg
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • High-fiber brown basmati rice for daily cooking
  • Naturally aromatic and flavorful for delicious meals
  • Ideal for diabetic and fitness diets
  • Comes in a convenient 1kg jar for easy storage

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned in the market with strong brand and feature fit

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Aromatic and flavorful, enhancing dishes.
  • High fiber content, suitable for healthy diets.
  • Long grain texture, cooks well and remains fluffy.

⚠️ What to Watch

  • Price may be higher compared to other rice brands.
  • Some users reported inconsistent grain quality.
  • Packaging issues noted, with jars sometimes arriving damaged.
Rs.269.00 Rs.315.00
Best price from Amazon.in Amazon.in
Key Features
Category Brown Basmati Rice
Weight 1kg
Packaging Jar
Grain Type Whole Grain
Fiber High
Aroma Naturally Aromatic
Diet Suitability Diabetic & Fitness Diets
Price 315.0000
Details
About Product: INDIA SALAAM Brown Basmati Rice is a premium quality whole grain rice that is naturally aromatic and high in fiber. It comes in a convenient 1kg jar, making it easy to store and use in daily cooking.

Key Features: - Whole grain - High in fiber - Naturally aromatic - Convenient 1kg jar packaging

For whom: This brown basmati rice is perfect for anyone looking to incorporate healthy, nutritious grains into their diet. It is ideal for daily cooking, as well as for those following a diabetic or fitness diet.

Pros: - High in fiber - Naturally aromatic - Convenient packaging - Ideal for diabetic and fitness diets

Cons: - Some may find the price slightly higher than regular white rice

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Aligns well with current health-conscious consumer trends Business Today, Financial Express
Brand Strength 20 10 Established brand with positive consumer perception Economic Times, Livemint
Category Momentum 20 15 Growing demand for healthy rice options in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar high-fiber rice brands The Hindu, CNBC TV18
Competition 10 6 Facing moderate competition from other premium brown rice brands Times of India, Hindustan Times
Use-case Advantage 5 5 Addresses specific dietary needs like diabetic and fitness diets India Today, NDTV
Final Market Score 100 66/100 (3.30/5) Well-positioned in the market with strong brand and feature fit
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Aligns well with current health-conscious consumer trends
    Sources: Business Today, Financial Express
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with positive consumer perception
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy rice options in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar high-fiber rice brands
    Sources: The Hindu, CNBC TV18
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other premium brown rice brands
    Sources: Times of India, Hindustan Times
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific dietary needs like diabetic and fitness diets
    Sources: India Today, NDTV
Summary
Well-positioned in the market with strong brand and feature fit

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.269.00 Rs.315.00

 GO TO STORE GO TO STORE

INDIA SALAAM Brown Basmati Rice ? 1kg Jar | Whole Grain, High-Fiber, Naturally Aromatic | Healthy Long Grain Rice for Daily Cooking, Diabetic & Fitness Diets

Estimated Delivery: 2-3 days
In Stock COD

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Rs.269.00 Rs.315.00