India Gate Unity Brown Rice - 1kg

0 reviews

Smart Rank ⓘ 71/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

India Gate Unity Whole Grain Brown Rice - 1kg
From the trusted house of India Gate
High-quality whole grain rice
Affordable price of 109.00 INR

Market-Based Score (India)

76/100 (3.80/5)

Good value

India Gate Unity Whole Grain Brown Rice holds a strong position in the growing Indian market for healthy rice options.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.2★	185
Total / Avg	4.20★	185

Consensus: 4.20★ from 185 total reviews

Rs.109.00 Rs.109.00

Best price from

Amazon.in

Details

India Gate Unity Whole Grain Brown Rice is a premium quality brown rice that is sourced directly from the fields of India.

Key Features: - Whole grain brown rice with all the essential nutrients intact - Rich in fiber and antioxidants - Non-GMO and gluten-free - Ideal for weight management and diabetes control

For whom: This brown rice is suitable for health-conscious individuals who are looking for a nutritious alternative to white rice. It is also great for people with gluten intolerance and diabetes.

Pros: - High in fiber and antioxidants - Helps in weight management - Supports diabetes control - Non-GMO and gluten-free

Cons: - Takes longer to cook compared to white rice - May have a slightly nuttier flavor that some people may not prefer

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Brown rice gaining popularity due to its health benefits and nutritional value.	Nielsen
Brand Strength	20	18	India Gate is a well-established and trusted brand in India for rice products.	Euromonitor
Category Momentum	20	15	Growing demand for healthy whole grain products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to other whole grain rice brands in the market.	IRI
Competition	10	5	Facing competition from local and international brands offering similar whole grain rice products.	Kantar
Use-case Advantage	5	3	Versatile for various Indian dishes and suitable for health-conscious consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	India Gate Unity Whole Grain Brown Rice holds a strong position in the growing Indian market for healthy rice options.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Brown rice gaining popularity due to its health benefits and nutritional value.

Sources: Nielsen
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: India Gate is a well-established and trusted brand in India for rice products.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for healthy whole grain products in Indian market.

Sources: Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to other whole grain rice brands in the market.

Sources: IRI
Competition 5/10

Weight: 10

Contribution: 5

Rationale: Facing competition from local and international brands offering similar whole grain rice products.

Sources: Kantar
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Versatile for various Indian dishes and suitable for health-conscious consumers.

Sources: GfK

Summary

India Gate Unity Whole Grain Brown Rice holds a strong position in the growing Indian market for healthy rice options.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	India Gate Unity Whole Grain Brown Rice - From The House Of India Gate - 1kg Estimated Delivery: 2-3 days In Stock	Rs.109.00 Rs.109.00 COD	GO TO STORE GO TO STORE
India Gate Unity Whole Grain Brown Rice - From The House Of India Gate - 1kg Estimated Delivery: 2-3 days In Stock COD