India Gate Unity Basmati Rice 1kg

0 reviews
Smart Rank ⓘ 68/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Premium quality India Gate UNITY PULAV Basmati Rice
  • 1kg pack ideal for households or small families
  • From the trusted House of India Gate brand
  • Affordable price of 250 INR for a satisfying meal experience

Market-Based Score (India)

76/100 (3.80/5)
Good value
India Gate UNITY PULAV Basmati Rice holds a strong position in the premium basmati rice segment in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 104
Total / Avg 4.20★ 104
Consensus: 4.20★ from 104 total reviews
Rs.245.00 Rs.250.00
Best price from Amazon.in Amazon.in
Details
India Gate UNITY PULAV Basmati Rice is a premium quality basmati rice from the renowned House of India Gate. It is specifically designed for making delicious and fragrant pulao dishes.

Key Features: - Extra-long grain basmati rice - Aromatic and flavorful - Easy to cook and separate grains - Perfect for making pulao dishes

For whom: This basmati rice is perfect for anyone who loves to cook and enjoy pulao dishes. It is suitable for families, home cooks, and professional chefs looking to elevate their dishes with premium quality rice.

Pros: - High-quality basmati rice - Aromatic and flavorful - Easy to cook and separate grains - Perfect for making pulao dishes

Cons: - Priced higher compared to regular rice varieties - 1kg pack may not be enough for larger families or gatherings

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 India Gate UNITY PULAV Basmati Rice offers ideal grain length and aroma for pulav recipes. Livemint, Business Today
Brand Strength 20 18 India Gate is a well-established and trusted brand in India. Economic Times, Hindu Business Line
Category Momentum 20 15 Growing demand for premium basmati rice in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to other premium basmati rice brands in the market. Financial Express, Business Insider
Competition 10 8 Facing competition from other established basmati rice brands like Daawat and Kohinoor. The Print, Moneycontrol
Use-case Advantage 5 5 Suitable for special occasions and everyday meals, catering to diverse consumer needs. Outlook India
Final Market Score 100 76/100 (3.80/5) India Gate UNITY PULAV Basmati Rice holds a strong position in the premium basmati rice segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: India Gate UNITY PULAV Basmati Rice offers ideal grain length and aroma for pulav recipes.
    Sources: Livemint, Business Today
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: India Gate is a well-established and trusted brand in India.
    Sources: Economic Times, Hindu Business Line
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium basmati rice in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other premium basmati rice brands in the market.
    Sources: Financial Express, Business Insider
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established basmati rice brands like Daawat and Kohinoor.
    Sources: The Print, Moneycontrol
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Suitable for special occasions and everyday meals, catering to diverse consumer needs.
    Sources: Outlook India
Summary
India Gate UNITY PULAV Basmati Rice holds a strong position in the premium basmati rice segment in India.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.245.00 Rs.250.00

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India Gate UNITY PULAV Basmati Rice (from the House of India Gate) 1kg Pack

Estimated Delivery: 2-3 days
In Stock COD

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Rs.245.00 Rs.250.00