inatur Argan Shampoo For Dry Frizzy Hair Promotes Growth Control Hair Fall Sulfate Free Nourishing Hair Cleanser With Brahmi Lavender Rosemary Color Safe for Men Women 350ml

inatur Argan Shampoo For Dry Frizzy Hair Promotes Growth Control Hair Fall Sulfate Free Nourishing Hair Cleanser With Brahmi Lavender Rosemary Color Safe for Men Women 350ml

About Product: The iNatur Argan Shampoo is specifically formulated for dry, frizzy hair. It helps promote hair growth, control hair fall, and is sulfate-free. Enriched with nourishing ingredients like Brahmi, Lavender, and Rosemary, this shampoo cleanses the hair gently while keeping it hydrated and healthy. Suitable for both men and women, this shampoo is color-safe and can be used on all hair types.

Key Features: - Formulated for dry, frizzy hair - Promotes hair growth and controls hair fall - Sulfate-free formula - Enriched with Brahmi, Lavender, and Rosemary - Color safe and suitable for all hair types - Comes in a 350ml bottle

For whom: The iNatur Argan Shampoo is ideal for individuals with dry, frizzy hair who are looking for a nourishing and gentle cleanser. It is suitable for both men and women and can be used on all hair types, including colored hair.

Pros: - Promotes hair growth - Controls hair fall - Sulfate-free formula - Nourishing ingredients - Suitable for all hair types - Color safe

Cons: - May not lather as much as traditional shampoos - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a sulfate-free formula with key ingredients for dry and frizzy hair.	Vogue India
Brand Strength	20	18	Established brand with a reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium hair care products in India.	Business Standard
Competition	10	5	Facing competition from both local and international brands offering similar hair care solutions.	India Today
Use-case Advantage	5	3	Addresses multiple hair concerns in one product, appealing to busy consumers.	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural shampoo for dry, frizzy hair in the competitive Indian market.

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