Imfresh Honey Oudh Deodorant Cream for Women - Long-Lasting Fragrance, Odor Prevention, and Pigmentation Reduction for Underarms and Whole Body - 50gm

Key Features: - Long-lasting fragrance - Prevents odour - Reduces pigmentation - Suitable for all areas of the body - Made with Honey and Oudh

For whom: The Imfresh Women Deodorant Cream is perfect for both men and women who are looking for a long-lasting deodorant that not only prevents odour but also reduces pigmentation on the skin. It is suitable for use on all areas of the body, including underarms.

Pros: - Long-lasting fragrance - Effective in preventing odour - Reduces pigmentation on the skin - Suitable for all areas of the body - Made with natural ingredients

Cons: - May not be suitable for individuals with sensitive skin - Some users may find the cream texture to be too thick

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation addressing multiple underarm concerns.	India Retailing, Business Standard
Brand Strength	20	10	Established brand reputation for quality personal care products.	Brand Equity, AC Nielsen
Category Momentum	20	15	Growing demand for natural deodorant alternatives in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium deodorant creams.	Retail4Growth, Business Today
Competition	10	6	Facing competition from established deodorant cream brands in the market.	The Economic Times, Business Insider
Use-case Advantage	5	5	Long-lasting fragrance and pigmentation reduction offer added value.	India Today
Final Market Score	100	66/100 (3.30/5)	Imfresh Honey Oudh Deodorant Cream for Women holds strong potential in the growing Indian natural deodorant market segment.

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