Imfresh Women Deodorant Cream For Whole body Underarms Areas Long Lasting fragnance Prevents Odour and Reduces Pigmentation for Men Women 50gm Honey Oudh

Imfresh Women Deodorant Cream For Whole body Underarms Areas Long Lasting fragnance Prevents Odour and Reduces Pigmentation for Men Women 50gm Honey Oudh

Key Features: - Long lasting fragrance with honey oudh - Cream formula for easy application - Helps in controlling sweat and odor - Enriched with natural ingredients for skin care
For whom: This deodorant cream is suitable for women of all ages who are looking for a natural and long-lasting solution to control sweat and odor.
Pros: - Cream formula is gentle on the skin - Long lasting fragrance keeps you feeling fresh all day - Natural ingredients help in nourishing the skin - Controls sweat and odor effectively
Cons: - Some may prefer a traditional spray deodorant over a cream formula.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation with long-lasting fragrance appeals to Indian consumers.	India Today
Brand Strength	20	18	Established brand reputation for quality personal care products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural deodorant alternatives in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorant creams in India.	Business Standard
Competition	10	8	Facing strong competition from established international and local deodorant brands in India.	The Economic Times
Use-case Advantage	5	5	Addresses the need for a gentle yet effective deodorant for sensitive skin in India.	Vogue
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium deodorant cream with strong brand backing in growing Indian market.

Factor	Rating (out of 5)	Notes
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