IMC Keshwin Anti Hairfall Shampoo Enriched With Aloe Vera Henna Shikaki And Bhringraj 200 Ml Pack Of 2

IMC Keshwin Anti Hairfall Shampoo Enriched With Aloe Vera Henna Shikaki And Bhringraj 200 Ml Pack Of 2

IMC Keshwin Anti Hairfall Shampoo is a specially formulated shampoo enriched with natural ingredients like Aloe Vera, Henna, Shikaki, and Bhringraj to effectively reduce hair fall and promote healthy hair growth.

Key Features:
- Enriched with Aloe Vera, Henna, Shikaki, and Bhringraj
- Helps reduce hair fall and strengthen hair
- Promotes healthy hair growth
- Suitable for all hair types

For whom:
This shampoo is ideal for individuals experiencing hair fall and looking to strengthen their hair naturally. It is suitable for all hair types and can be used by both men and women.

Pros:
- Natural ingredients that are known for their hair care benefits
- Helps reduce hair fall and promote hair growth
- Suitable for all hair types

Cons:
- Some users may find the scent too strong
- May not lather as much as other commercial shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of aloe vera, henna, shikaki, and bhringraj aligns with current consumer preference for herbal haircare products.	Vogue, Femina
Brand Strength	20	10	Established brand reputation in hair care segment.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a pack of 2, offering value for money proposition.	Retail Today, Business Insider
Competition	10	6	Facing competition from both established and emerging herbal shampoo brands in the market.	India Retail News, Beauty Business Today
Use-case Advantage	5	5	Addresses common hair fall issues with natural ingredients, appealing to health-conscious consumers.	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	IMC Keshwin Anti Hairfall Shampoo with natural ingredients offers a competitive herbal hair care option in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—