Ikshim Ved Shisham Bhringadi Hair Cleanser Premium Ayurvedic Sulphate Free Shampoo for Hair Fall Control Dandruff Scalp Nourishment 300ml

Ikshim Ved Shisham Bhringadi Hair Cleanser Premium Ayurvedic Sulphate Free Shampoo for Hair Fall Control Dandruff Scalp Nourishment 300ml

This premium Ayurvedic shampoo is specially formulated with Ikshim, Ved Shisham, and Bhringadi to promote hair growth, control hair fall, and nourish the scalp. It is also sulphate-free, making it gentle on the hair and scalp.

Key Features:
- Contains natural ingredients like Ikshim, Ved Shisham, and Bhringadi
- Controls hair fall
- Nourishes the scalp
- Sulphate-free
- Promotes hair growth
For whom:
This shampoo is suitable for anyone looking to combat hair fall, dandruff, and scalp issues. It is perfect for those who prefer natural and Ayurvedic products for their hair care routine.

Pros:
- Promotes hair growth
- Controls hair fall
- Nourishes the scalp
- Sulphate-free
- Made with natural ingredients
Cons:
- May not lather as much as other shampoos due to being sulphate-free
- Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like sulphate-free formula and scalp nourishment, aligning with current consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation in the ayurvedic hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for premium ayurvedic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium ayurvedic shampoos in the market.	AC Nielsen
Competition	10	8	Facing moderate competition from other established ayurvedic hair care brands in the market.	Kantar
Use-case Advantage	5	5	Addresses common hair concerns like hair fall control and dandruff effectively.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position this shampoo well in the growing premium ayurvedic hair care segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—