IHA Restoring Hair Serum with Argan and Black Seed Oil 100 ml

IHA Restoring Hair Serum with Argan and Black Seed Oil 100 ml

About Product: IHA Restoring Hair Serum is a nourishing and revitalizing hair serum infused with the benefits of argan and black seed oil. This unique formula works to restore and strengthen hair, leaving it shiny, smooth, and manageable.

Key Features: - Contains argan and black seed oil for added hydration and nourishment - Helps to repair damaged hair and prevent breakage - Adds shine and smoothness to hair - Lightweight formula that does not weigh hair down - Free from harsh chemicals such as sulfates, parabens, and silicones

For whom: This hair serum is perfect for anyone looking to restore and rejuvenate their hair. It is especially beneficial for those with dry, damaged, or brittle hair in need of extra nourishment and care.

Pros: - Nourishing formula that helps to improve hair health - Adds shine and smoothness to hair - Lightweight and non-greasy - Free from harsh chemicals - Suitable for all hair types

Cons: - Some users may find the scent too strong - May be too heavy for those with very fine hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of Argan and Black Seed Oil aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	10	IHA is a recognized brand with a loyal customer base.	Brandwatch
Category Momentum	20	15	Hair serums are a fast-growing category in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from established and emerging brands in the hair serum segment.	Nielsen
Use-case Advantage	5	3	Offers effective hair restoration benefits for damaged hair.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	IHA Hair Serum with Argan and Black Seed Oil is well-positioned in the competitive Indian hair serum market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—