IFB Essentials Colour Dirt Catcher, 30 Sheets - Prevents Colour Runs

The IFB Essentials Colour Dirt Catcher is a must-have product for anyone who loves doing laundry but hates the risk of colour runs. This product helps prevent colour transfers between garments, saving you time and money on re-washing stained clothes.

Key Features:
- Contains 30 sheets for multiple uses
- Easy to use - simply add a sheet to your laundry load
- Helps to trap loose dyes and prevent colour runs
- Suitable for both hand and machine wash

For Whom:
This product is perfect for anyone who wants to keep their clothes looking vibrant and new for longer. It is especially useful for people who wash a variety of colours together and want to prevent colour transfers.

Pros:
- Easy to use and effective
- Affordable solution to prevent colour runs
- Works on both whites and colours

Cons:
- May need to use multiple sheets for larger laundry loads
- May not be suitable for very delicate fabrics

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique dirt catcher feature addresses common consumer pain point	Hindu Business Line, Financial Express
Brand Strength	20	10	IFB is a trusted brand in Indian households	Economic Times, Livemint
Category Momentum	20	15	Growing demand for laundry aids in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market	Business Today, CNBC TV18
Competition	10	6	Facing moderate competition from other laundry aid brands	Outlook, Business Insider
Use-case Advantage	5	5	Effective in preventing color runs, a common concern for Indian consumers	India Today
Final Market Score	100	66/100 (3.30/5)	IFB Essentials Colour Dirt Catcher well-positioned in growing Indian laundry aid market

Factor	Rating (out of 5)	Notes
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