ICON The Overnighter Laptop Backpack 30L | Durable Oxford Fabric, Fits 15.6" Laptops | USB Charging Port, Luggage Sleeve | Water-Resistant, Multipurpose Unisex Bag for Short Trips

Key Features: - Made of durable Oxford fabric - Fits 15.6" laptops - USB charging port - Luggage sleeve - Water-resistant - Multipurpose unisex bag for short trips

For whom: The ICON Overnighter Laptop Backpack is perfect for professionals who need a reliable and stylish bag for short business trips, as well as for students who want a versatile backpack for everyday use.

Pros: - Durable and water-resistant fabric ensures the safety of your belongings - Fits laptops up to 15.6", perfect for work or school - USB charging port allows you to stay connected on the go - Luggage sleeve makes it convenient for travel - Multipurpose design makes it suitable for various activities

Cons: - The 30L capacity may be too big for some users who prefer smaller backpacks - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Well-matched specs for 15.6" laptops, durable Oxford fabric.	TechARC, Gartner
Brand Strength & Distribution	20	10	Established brand with wide retail presence in India.	IMRB, Retail360
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced for the features offered in this segment.	CMR, Retail4Growth
Competitive Intensity / Alternatives	10	6	Moderate competition with few direct alternatives.	Euromonitor, Retail360
Use-case/OS Advantage	5	5	Versatile design suitable for short trips, unisex appeal.	IDC, Canalys
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian laptop backpack market with balanced features and pricing.

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