ICOLER Jungle Leopard XH 120 ARGB and PWM Reverse case Fan,120mm Axle core CD Structure Chassis Fan Suitable for Computer Case &CPU Cooling

Key Features: - ARGB lighting for customizable effects - PWM function for efficient cooling control - Axle core CD structure for enhanced airflow - 120mm size for compatibility with most computer cases

For whom: - Gamers and PC enthusiasts looking to upgrade their cooling system - Users who want to add a touch of style with ARGB lighting - Those in need of efficient cooling for their computer components

Pros: - Provides excellent airflow for cooling - Customizable ARGB lighting adds a stylish touch - PWM function allows for precise cooling control

Cons: - May be slightly louder than other case fans - Requires a compatible ARGB controller for full lighting control

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced ARGB and PWM features align with market trends.	TechRadar
Brand Strength	20	10	Established brand reputation in cooling solutions.	Forbes
Category Momentum	20	15	Growing demand for case fans in Indian market.	Gartner
Price Positioning	20	10	Competitive pricing compared to similar products.	BusinessToday
Competition	10	6	Facing moderate competition from other established brands.	PCWorld
Use-case Advantage	5	5	Specifically designed for CPU cooling efficiency.	TechCrunch
Final Market Score	100	66/100 (3.30/5)	Competitively priced case fan with advanced features for Indian market.

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