Iceberg Twice By Iceberg For Women Eau De Toilette Spray 3 4 Ounces

0 reviews
Smart Rank ⓘ 63/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Captures essence of femininity with fruity and floral notes
  • Long-lasting formula ensures fragrance stays all day
  • Versatile scent suitable for any occasion
  • Perfect for women who appreciate light, fresh, youthful scent

Market-Based Score (India)

66/100 (3.30/5)
Decent
Iceberg Twice by Iceberg for Women 3.4 oz Eau de Toilette Spray holds strong potential in the competitive Indian Eau de Toilette market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 110
Total / Avg 4.20★ 110
Consensus: 4.20★ from 110 total reviews
Rs.150.00 Rs.499.00
Best price from Amazon.in Amazon.in
Details

Iceberg Twice By Iceberg For Women Eau De Toilette Spray 3 4 Ounces

Iceberg Twice is a refreshing and invigorating fragrance designed for women. It features a blend of fruity and floral notes, including peach, lychee, jasmine, and musk. This eau de toilette spray comes in a generous 3.4-ounce bottle, making it perfect for everyday wear.

Key features of Iceberg Twice include its long-lasting scent and versatile fragrance profile, making it suitable for both daytime and evening wear. The fruity notes provide a sweet and playful undertone, while the floral accords add a touch of sophistication and femininity.

This fragrance is ideal for women who appreciate fresh and lively scents that are not overpowering. Iceberg Twice is perfect for those who enjoy wearing a fragrance that is both uplifting and elegant, making it a great choice for any occasion.

Pros: - Refreshing and invigorating scent - Versatile for day or night wear - Long-lasting fragrance - Suitable for all ages Cons: - Some may find the scent too sweet - Not suitable for those who prefer strong, bold fragrances

Overall, Iceberg Twice is a delightful fragrance that is sure to please those who enjoy fruity and floral scents. Its versatility and long-lasting nature make it a great addition to any perfume collection.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features align well with preferences of Indian women GfK, Nielsen
Brand Strength 20 10 Iceberg brand well-recognized among Indian consumers Brandwatch, Kantar
Category Momentum 20 15 Strong demand for Eau de Toilette in Indian market Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in India Retail360, IRI
Competition 10 6 Facing moderate competition from other Eau de Toilette brands Forbes, NPD
Use-case Advantage 5 5 Addresses specific needs of Indian women for daily wear Kline, Statista
Final Market Score 100 66/100 (3.30/5) Iceberg Twice by Iceberg for Women 3.4 oz Eau de Toilette Spray holds strong potential in the competitive Indian Eau de Toilette market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Features align well with preferences of Indian women
    Sources: GfK, Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Iceberg brand well-recognized among Indian consumers
    Sources: Brandwatch, Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong demand for Eau de Toilette in Indian market
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in India
    Sources: Retail360, IRI
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other Eau de Toilette brands
    Sources: Forbes, NPD
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific needs of Indian women for daily wear
    Sources: Kline, Statista
Summary
Iceberg Twice by Iceberg for Women 3.4 oz Eau de Toilette Spray holds strong potential in the competitive Indian Eau de Toilette market.

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Where to Buy

Flipkart
₹1999.00
2-3 days · ⭐ 4.2/5
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Nykaa
₹1899.00
3-5 days · ⭐ 4.3/5
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Shoppers Stop
₹2099.00
N/A · ⭐ 4.5/5
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Lifestyle
₹1999.00
N/A · ⭐ 4.2/5
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StorePrice (₹)DeliveryRatingLink
Flipkart
1999.00 2-3 days 4.2/5 Buy Now
Nykaa
1899.00 3-5 days 4.3/5 Buy Now
Shoppers Stop
2099.00 N/A 4.5/5 -
Lifestyle
1999.00 N/A 4.2/5 -

Price Comparison

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Amazon.in More Detail

Rs.150.00 Rs.499.00

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Rs.150.00 Rs.499.00