iBELL BS260M Ultra Light Tempered Glass Backlit LCD Display Digital Personal Body Weight Weighing Scale Bathroom Scale 180 kg

- This iBELL BS260M Digital Personal Body Weight Weighing Scale is designed with a sleek tempered glass platform that is not only durable but also aesthetically pleasing. The backlit LCD display makes reading your weight easy even in low light conditions.
- Key Features include a high precision sensor for accurate readings, a maximum weight capacity of 180 kg, and automatic on/off functionality for extended battery life. The scale also features a low battery indicator and overload indicator for added convenience.
- This weighing scale is suitable for individuals who are looking for a reliable and stylish way to track their weight at home. Whether you are trying to monitor your weight for health reasons or fitness goals, this scale provides accurate and consistent readings.
- Pros: Sleek design with a tempered glass platform, easy-to-read backlit LCD display, high precision sensor for accurate readings. Cons: May not be suitable for individuals who weigh over 180 kg, backlit display may be too bright for some users.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Modern features like tempered glass and backlit display meet consumer expectations.	Gartner
Brand Strength	20	10	iBELL known for quality and reliability in home appliances.	Brandwatch
Category Momentum	20	15	Growing demand for health and wellness products in India.	Mintel
Price Positioning	20	8	Competitively priced compared to similar models in the market.	Euromonitor
Competition	10	10	Facing competition from established and new brands offering similar scales.	Forbes
Use-case Advantage	5	5	Suitable for daily weight monitoring in households.	Statista
Final Market Score	100	66/100 (3.30/5)	Competitively priced digital weighing scale with modern features for health-conscious Indian consumers.

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