Iba Professional Plant Keratin Next Gen Hair Serum with Argan Oil UV Filters Protects Dry Damaged Hair Frizz Control Soft Smooth Halal Certified Vegan 45ml

Iba Professional Plant Keratin Next Gen Hair Serum with Argan Oil UV Filters Protects Dry Damaged Hair Frizz Control Soft Smooth Halal Certified Vegan 45ml

Key Features: - Plant keratin formula for nourishing and repairing dry, damaged hair - Contains argan oil for added hydration and shine - UV filters protect hair from sun damage - Helps control frizz for a smooth and sleek finish - Halal certified and vegan-friendly
For whom: - Ideal for individuals with dry, damaged, and frizzy hair - Suitable for those looking for a natural and ethical hair care product - Great for anyone wanting to protect their hair from sun damage
Pros: - Nourishes and repairs hair effectively - Adds hydration and shine - Protects hair from UV damage - Controls frizz for a polished look - Halal certified and vegan-friendly
Cons: - May be on the pricier side compared to other hair serums - Some individuals may not prefer the scent of the product - Results may vary depending on individual hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative plant keratin formula with UV filters and argan oil.	CosmeticsDesignAsia
Brand Strength	20	18	Established reputation in the professional hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for hair serums in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the premium hair serum segment.	Euromonitor
Competition	10	0	Intense competition from established and emerging hair serum brands.	Forbes
Use-case Advantage	5	3	Addresses frizz control effectively for soft and smooth hair.	Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively positioned hair serum with strong brand appeal.

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