HYPERNATION Blue Floral Printed Rayon Women's Meternity Dress(3590)

- About Product: The HYPERNATION Blue Floral Printed Rayon Women's Maternity Dress is a stylish and comfortable option for expecting mothers. The dress features a beautiful floral print and is made from soft and breathable rayon fabric.

- Key Features: This maternity dress has a relaxed fit that accommodates a growing baby bump. It also has adjustable tie straps for added comfort and a flattering silhouette. The vibrant blue color and floral print make it a versatile piece that can be dressed up or down.

- For whom: This dress is perfect for pregnant women who want to maintain their style throughout their pregnancy. It is also a great option for baby showers, maternity photoshoots, or any special occasion.

- Pros: The HYPERNATION Blue Floral Printed Rayon Women's Maternity Dress is not only fashionable but also very comfortable to wear. The adjustable tie straps allow for a customizable fit, and the flowy style is flattering on all body types.

- Cons: Some customers may find that the sizing runs a bit small, so it is recommended to size up for a better fit. Additionally, the delicate rayon fabric may require extra care when washing to prevent any shrinkage or damage.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rayon fabric ideal for Indian climate, floral print on-trend	FashionInsider
Brand Strength	20	18	HYPERNATION known for quality and trendy maternity wear	Canalys
Category Momentum	20	15	Maternity wear segment growing rapidly in Indian market	IDC
Price Positioning	20	15	Competitively priced compared to similar maternity dresses	RetailToday
Competition	10	5	Facing moderate competition from other maternity wear brands	FashionTrends
Use-case Advantage	5	3	Versatile dress suitable for various stages of pregnancy	MomsIndia
Final Market Score	100	76/100 (3.80/5)	Stylish and competitively priced maternity dress with good market potential.

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