HP K120 Wired Keyboard

The HP K120 Wired Keyboard is a reliable and durable option for those in need of a simple and functional keyboard for everyday use.

Key Features:
- Full-size keyboard layout with comfortable keys
- Spill-resistant design to protect against accidental spills
- Adjustable legs for comfortable typing angle
- Plug and play USB connection for easy setup
For whom:
The HP K120 Wired Keyboard is suitable for students, professionals, and anyone in need of a reliable keyboard for work or personal use.

Pros:
- Affordable price point
- Durable construction for long-lasting use
- Quiet keys for comfortable typing
Cons:
- Basic design may not appeal to those looking for more advanced features
- Lack of backlighting may be inconvenient in low-light environments

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The HP K120 meets the basic needs of Indian consumers for a reliable keyboard at a competitive price point.	notebookcheck
Brand Strength	20	18	HP's strong brand reputation for quality peripherals in India.	Canalys
Category Momentum	20	15	Growing demand for affordable keyboards in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to other wired keyboards in the Indian market.	IDC
Competition	10	8	Facing moderate competition from other established keyboard brands in India.	Canalys
Use-case Advantage	5	5	Suitable for everyday office and home use in India.	—
Final Market Score	100	76/100 (3.80/5)	The HP K120 Wired Keyboard offers a solid balance of quality and affordability for Indian consumers.

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