Horlicks Chocolate Nutrition Drink Jar 1 kg

Horlicks Chocolate Nutrition Drink is a popular and well-loved drink that is rich in essential nutrients and vitamins. It comes in a convenient 1 kg jar, making it easy to prepare and enjoy at any time.

Key Features: - Rich chocolate flavor - Provides essential nutrients and vitamins - Helps in overall growth and development - Can be consumed hot or cold - Suitable for both kids and adults

For whom: Horlicks Chocolate Nutrition Drink is ideal for children, teenagers, and adults who are looking for a delicious and nutritious drink to supplement their diet. It is especially beneficial for growing children, pregnant women, and individuals with busy lifestyles.

Pros: - Rich chocolate flavor makes it enjoyable to drink - Nutrient-rich formula helps in maintaining overall health - Can be easily mixed with milk or water for a quick and convenient drink

Cons: - Some may find the taste too sweet - Not suitable for individuals with certain dietary restrictions or allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a range of essential nutrients suitable for dietary needs	GfK
Brand Strength	20	18	Horlicks is a trusted brand with strong market presence	Euromonitor
Category Momentum	20	15	Growing demand for nutrition products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Nielsen
Competition	10	8	Facing competition from other established nutrition drink brands	IRI
Use-case Advantage	5	5	Versatile product suitable for various age groups	Kantar
Final Market Score	100	76/100 (3.80/5)	Horlicks Chocolate Nutrition Drink 1kg holds a strong position in the Indian nutrition market.

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