Honey and Honey Deep Moist Shampoo 1 0 440ml

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

76/100 (3.80/5)

Good value

Well-positioned premium shampoo with deep moisture benefits in a competitive market.

Rs.1,700.00 Rs.1,700.00

Best price from

Amazon.in

Key Features: Intense hydration for dry hair

Core USPs: Natural ingredients, paraben-free

Pros: Leaves hair soft and manageable, pleasant fragrance

Cons: Not suitable for oily scalps, slightly expensive

Why someone might choose it: Ideal for those with dry and damaged hair

Price Range: ₹200 - ₹300

Use Case: Customers looking for a nourishing shampoo for dry hair

Best Place to Buy: Amazon

Key Features: Repairs damaged hair, adds shine

Price Range: ₹150 - ₹250

Pros: Affordable, effective on split ends

Cons: Strong fragrance, may be harsh on sensitive scalps

Why someone might choose it over the current product: Budget-friendly option for damaged hair

Use Case: Budget-conscious consumers seeking hair repair

Best Place to Buy: Amazon

Key Features: Color protection, strengthens hair

Price Range: ₹250 - ₹350

Pros: Ideal for color-treated hair, reduces breakage

Cons: Expensive, may weigh down fine hair

Why someone might choose it over the current product: Specifically formulated for color-treated hair

Use Case: Individuals looking to preserve their hair color

Best Place to Buy: Amazon

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative infusion of honey for deep moisture aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in the market.	AC Nielsen
Competition	10	10	Facing strong competition from established brands offering similar deep moisture shampoos.	Kantar
Use-case Advantage	5	3	Addresses the need for deep moisture in Indian climate conditions.	Retail360
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium shampoo with deep moisture benefits in a competitive market.

STORE NAME	DESCRIPTION	PRICE
More Detail	Honey and Honey Deep Moist Shampoo 1 0 440ml In Stock	Rs.1,700.00 Rs.1,700.00 COD	GO TO STORE GO TO STORE
Honey and Honey Deep Moist Shampoo 1 0 440ml In Stock COD