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Ariel Matic Top Load Detergent - 2L & 500ML

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Ariel Matic Top Load Detergent - 2L & 500ML
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Designed for top load washing machines to effectively remove tough stains and dirt from clothes.
  • Unique formula penetrates deep into fabric fibers for superior stain removal.
  • Pleasant fragrance leaves clothes smelling great.
  • Ideal for busy individuals and families seeking hassle-free laundry with excellent cleaning results.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Ariel Matic Liquid Detergent is well-positioned in the Indian market with strong brand presence and tailored features.

⭐ Reviews Summary

✅ What Users Love

  • Effective cleaning power
  • Convenient packaging size
  • Good value for money with free 500ML

⚠️ What to Watch

  • Strong fragrance may be overpowering for some
  • May cause skin irritation for sensitive individuals
  • Some users experienced leakage during delivery
Rs.219.00 Rs.255.00
Best price from Amazon.in Amazon.in
Key Features
Category Liquid Detergent
Volume 2 Ltr + 500 ML
Usage Top Load Washing Machines
Stain Removal Effective on tough stains
Fragrance Pleasant and long-lasting
Packaging Easy-to-use
Target Audience Busy individuals and families
Pros Excellent cleaning results
Cons Higher price point than competitors
Details
- Ariel Matic Liquid Detergent is a top load detergent specifically designed for use in washing machines. It is a powerful cleaning solution that effectively removes tough stains and dirt from your clothes, leaving them clean and fresh.
- Key features of Ariel Matic Liquid Detergent include its unique formula that is designed to penetrate deep into fabric fibers to lift and remove stains, its pleasant fragrance that leaves clothes smelling great, and its easy-to-use packaging that makes dosing out the detergent simple and convenient.
- This detergent is ideal for busy individuals and families who want a hassle-free laundry solution that delivers excellent cleaning results every time. Whether you are washing everyday clothes or heavily soiled garments, Ariel Matic Liquid Detergent is up to the task.
- Pros: Effective at removing tough stains, suitable for use in all types of washing machines, pleasant fragrance that lasts long after washing.
- Cons: Some users may find the price point to be higher than other detergents on the market.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Tailored for top load washing machines, suitable for Indian households. Livemint, Financial Express
Brand Strength 20 18 Ariel is a well-established and trusted brand in India. Economic Times, Hindu Business Line
Category Momentum 20 15 Growing demand for laundry products in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar products in the market. Business Today, Moneycontrol
Competition 10 8 Facing strong competition from other established detergent brands. Business Standard, Financial Express
Use-case Advantage 5 5 Convenient packaging with free 500ml bonus appeals to consumers. The Hindu, CNBC TV18
Final Market Score 100 76/100 (3.80/5) Ariel Matic Liquid Detergent is well-positioned in the Indian market with strong brand presence and tailored features.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Tailored for top load washing machines, suitable for Indian households.
    Sources: Livemint, Financial Express
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Ariel is a well-established and trusted brand in India.
    Sources: Economic Times, Hindu Business Line
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for laundry products in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Business Today, Moneycontrol
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from other established detergent brands.
    Sources: Business Standard, Financial Express
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient packaging with free 500ml bonus appeals to consumers.
    Sources: The Hindu, CNBC TV18
Summary
Ariel Matic Liquid Detergent is well-positioned in the Indian market with strong brand presence and tailored features.

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Where to Buy

Amazon India
₹399.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹399.00
2-4 days · ⭐ 4.3/5
Buy
Big Bazaar
₹399.00
N/A · ⭐ 4/5
-
Reliance Digital
₹399.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
399.00 2-3 days 4.5/5 Buy Now
Flipkart
399.00 2-4 days 4.3/5 Buy Now
Big Bazaar
399.00 N/A 4/5 -
Reliance Digital
399.00 N/A 4.2/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.219.00 Rs.255.00

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Rs.219.00 Rs.255.00