Cello Kleeno Eco Toilet Brush - Blue/White - 1 Piece
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Efficiently clean your toilet with the unique hockey stick design of the Kleeno by Cello Eco-Friendly Toilet Brush
- Made from eco-friendly materials, this sturdy brush is perfect for households seeking a stylish and sustainable cleaning tool
- Enjoy long-lasting use with the durable construction of this vibrant blue and white toilet brush
- Reach every nook and cranny of your toilet with ease using this innovative and hygienic cleaning tool
Market-Based Score (India)
66/100 (3.30/5)
Decent Kleeno by Cello Eco-Friendly Hockey Toilet Brush is well-positioned in the growing eco-friendly household products market in India.
Details
is a unique and innovative toilet brush that helps in keeping your toilet clean and hygienic.
Key Features:
- Made from eco-friendly materials
- Unique hockey stick design for easy cleaning
- Sturdy and durable construction
- Comes in a vibrant blue and white color
For whom:
This toilet brush is perfect for households looking for a stylish, efficient, and eco-friendly cleaning tool for their bathrooms.
Pros:
- The hockey stick design allows for easy reach and efficient cleaning
- The eco-friendly materials are safe for the environment
- The sturdy construction ensures long-lasting use
Cons:
- Some users may find the design unconventional
- The brush head may need to be replaced after continuous use
Key Features:
- Made from eco-friendly materials
- Unique hockey stick design for easy cleaning
- Sturdy and durable construction
- Comes in a vibrant blue and white color
For whom:
This toilet brush is perfect for households looking for a stylish, efficient, and eco-friendly cleaning tool for their bathrooms.
Pros:
- The hockey stick design allows for easy reach and efficient cleaning
- The eco-friendly materials are safe for the environment
- The sturdy construction ensures long-lasting use
Cons:
- Some users may find the design unconventional
- The brush head may need to be replaced after continuous use
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | The product offers innovative design and eco-friendly materials. | The Hindu |
Brand Strength | 20 | 10 | Cello is a well-known brand in India for household items. | Business Standard |
Category Momentum | 20 | 15 | Growing demand for eco-friendly household products. | Mint, ET |
Price Positioning | 20 | 15 | Competitively priced compared to similar eco-friendly products. | Livemint |
Competition | 10 | 1 | Facing strong competition from other eco-friendly toilet brush brands. | Business Today |
Use-case Advantage | 5 | 5 | Effective cleaning for Indian households with eco-conscious consumers. | ET |
Final Market Score | 100 | 66/100 (3.30/5) | Kleeno by Cello Eco-Friendly Hockey Toilet Brush is well-positioned in the growing eco-friendly household products market in India. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The product offers innovative design and eco-friendly materials.Sources: The Hindu -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Cello is a well-known brand in India for household items.Sources: Business Standard -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for eco-friendly household products.Sources: Mint, ET -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced compared to similar eco-friendly products.Sources: Livemint -
Competition 1/10
Weight: 10Contribution: 1Rationale: Facing strong competition from other eco-friendly toilet brush brands.Sources: Business Today -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Effective cleaning for Indian households with eco-conscious consumers.Sources: ET
Summary
Kleeno by Cello Eco-Friendly Hockey Toilet Brush is well-positioned in the growing eco-friendly household products market in India.
Quick Compare

Rs.155.00
⭐ Reviews Summary
✅ What Users Love
- Eco-friendly material
- Effective cleaning
- Durable construction
⚠️ What to Watch
- Handle may be too short for some users
- Brush head may wear out quickly
- Limited color options

Rs.249.00
⭐ Reviews Summary
✅ What Users Love
- Effectively removes dirt and impurities from the skin
- Helps unclog pores and reduce acne
- Leaves skin feeling fresh and clean
⚠️ What to Watch
- Can be drying for sensitive skin types
- Strong scent may not be appealing to everyone
- Some users report irritation or breakouts after use

Rs.300.00
⭐ Reviews Summary
✅ What Users Love
- Waterproof feature works well
- Good for injury wounds
- Comfortable for kids and adults
⚠️ What to Watch
- Adhesive may not stick well for some users
- Packaging could be improved
- Some users find them expensive
Where to Buy
Price Comparison
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