Airwick Freshmatic Kit - Summer Delights - 250ml
Smart Rank ⓘ
73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy hassle-free, continuous freshness for up to 70 days with 2600 sprays
- Ideal for households, offices, and spaces needing long-lasting floral scents
- Easy setup and use, no manual spraying required for a relaxing atmosphere
- Choose from a variety of scents to suit your preferences and easily replace refills
Market-Based Score (India)
66/100 (3.30/5)
Decent Airwick Freshmatic Air Freshener Kit offers a competitive option in the Indian market with its long-lasting scent and reasonable pricing.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.2★ | 29,044 |
| Total / Avg | 4.20★ | 29,044 |
Consensus:
4.20★ from 29,044 total reviews
Rs.184.00 Rs.205.00
Best price from
Amazon.in
Amazon.in
Details
Key Features: - Automatic air freshener with Summer Delights fragrance - Comes with 1 refill cartridge that lasts up to 70 days - Delivers 2600 sprays for long-lasting freshness - Easy to use and set up, no need for manual spraying - Creates a relaxing atmosphere with white flowers, melon, and vanilla scents
For whom: - Ideal for households looking for a hassle-free way to keep their home smelling fresh - Perfect for offices, bathrooms, living rooms, and other spaces that need a continuous burst of fragrance - Suitable for individuals who enjoy floral and fruity scents
Pros: - Long-lasting and continuous fragrance release - Easy to set up and use - Variety of scents available for different preferences - Refills can be easily replaced when empty
Cons: - Some users may find the fragrance too strong or overpowering - Refills can be expensive to replace frequently if used in high-traffic areas
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Summer Delights scent aligns with consumer preferences for refreshing fragrances. | Hindu Business Line, Financial Express |
| Brand Strength | 20 | 10 | Airwick is a well-known brand in the air freshener category. | Economic Times, Livemint |
| Category Momentum | 20 | 15 | Growing demand for air fresheners in Indian market. | Mint, Business Standard |
| Price Positioning | 20 | 10 | Competitively priced compared to similar air freshener kits in the market. | Business Today, CNBC TV18 |
| Competition | 10 | 6 | Facing competition from other established air freshener brands in India. | India Today, Times of India |
| Use-case Advantage | 5 | 5 | Long-lasting with 2600 sprays and up to 70 days of freshness. | The Indian Express |
| Final Market Score | 100 | 66/100 (3.30/5) | Airwick Freshmatic Air Freshener Kit offers a competitive option in the Indian market with its long-lasting scent and reasonable pricing. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Summer Delights scent aligns with consumer preferences for refreshing fragrances.Sources: Hindu Business Line, Financial Express -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Airwick is a well-known brand in the air freshener category.Sources: Economic Times, Livemint -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for air fresheners in Indian market.Sources: Mint, Business Standard -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar air freshener kits in the market.Sources: Business Today, CNBC TV18 -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from other established air freshener brands in India.Sources: India Today, Times of India -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Long-lasting with 2600 sprays and up to 70 days of freshness.Sources: The Indian Express
Summary
Airwick Freshmatic Air Freshener Kit offers a competitive option in the Indian market with its long-lasting scent and reasonable pricing.
Quick Compare
Rs.599.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting scent up to 70 days
- Easy to use with automatic spray function
- Refreshing and pleasant fragrance
⚠️ What to Watch
- Refills can be expensive
- Some users reported issues with the automatic spray mechanism
- Limited control over intensity or frequency of sprays
Rs.364.00
⭐ Reviews Summary
✅ What Users Love
- Effectively removes tough stains in one wash
- Has a pleasant and long-lasting fragrance
- Protects colors and prevents fading
⚠️ What to Watch
- May be considered expensive compared to other detergents
- Some users reported issues with the bottle leaking
- Not suitable for all types of washing machines
Rs.350.00
⭐ Reviews Summary
✅ What Users Love
- Leaves skin feeling soft and moisturized
- Pleasant mint fragrance
- Paraben-free formulation is appealing to health-conscious buyers
⚠️ What to Watch
- Some users find the scent too strong
- May not lather well for everyone
- Packaging can be less durable than expected
Rs.625.00
⭐ Reviews Summary
✅ What Users Love
- Exceptional softness and comfort during use
- Highly absorbent, providing reliable protection
- Large size accommodates heavy flow, reducing leaks
⚠️ What to Watch
- Some users report issues with adhesive not sticking well
- Packaging can be bulky and inconvenient to carry
- A few users find the price higher compared to alternatives
Where to Buy
Price Comparison
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