Airwick Freshmatic Kit - Summer Delights - 250ml

0 reviews
Airwick Freshmatic Kit - Summer Delights - 250ml
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy hassle-free, continuous freshness for up to 70 days with 2600 sprays
  • Ideal for households, offices, and spaces needing long-lasting floral scents
  • Easy setup and use, no manual spraying required for a relaxing atmosphere
  • Choose from a variety of scents to suit your preferences and easily replace refills

Market-Based Score (India)

66/100 (3.30/5)
Decent
Airwick Freshmatic Air Freshener Kit offers a competitive option in the Indian market with its long-lasting scent and reasonable pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 29,044
Total / Avg 4.20★ 29,044
Consensus: 4.20★ from 29,044 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting scent up to 70 days
  • Easy to use with automatic spray function
  • Refreshing and pleasant fragrance

⚠️ What to Watch

  • Refills can be expensive
  • Some users reported issues with the automatic spray mechanism
  • Limited control over intensity or frequency of sprays
Rs.184.00 Rs.205.00
Best price from Amazon.in Amazon.in
Details

Key Features: - Automatic air freshener with Summer Delights fragrance - Comes with 1 refill cartridge that lasts up to 70 days - Delivers 2600 sprays for long-lasting freshness - Easy to use and set up, no need for manual spraying - Creates a relaxing atmosphere with white flowers, melon, and vanilla scents
For whom: - Ideal for households looking for a hassle-free way to keep their home smelling fresh - Perfect for offices, bathrooms, living rooms, and other spaces that need a continuous burst of fragrance - Suitable for individuals who enjoy floral and fruity scents
Pros: - Long-lasting and continuous fragrance release - Easy to set up and use - Variety of scents available for different preferences - Refills can be easily replaced when empty
Cons: - Some users may find the fragrance too strong or overpowering - Refills can be expensive to replace frequently if used in high-traffic areas

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Summer Delights scent aligns with consumer preferences for refreshing fragrances. Hindu Business Line, Financial Express
Brand Strength 20 10 Airwick is a well-known brand in the air freshener category. Economic Times, Livemint
Category Momentum 20 15 Growing demand for air fresheners in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar air freshener kits in the market. Business Today, CNBC TV18
Competition 10 6 Facing competition from other established air freshener brands in India. India Today, Times of India
Use-case Advantage 5 5 Long-lasting with 2600 sprays and up to 70 days of freshness. The Indian Express
Final Market Score 100 66/100 (3.30/5) Airwick Freshmatic Air Freshener Kit offers a competitive option in the Indian market with its long-lasting scent and reasonable pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Summer Delights scent aligns with consumer preferences for refreshing fragrances.
    Sources: Hindu Business Line, Financial Express
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Airwick is a well-known brand in the air freshener category.
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for air fresheners in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar air freshener kits in the market.
    Sources: Business Today, CNBC TV18
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established air freshener brands in India.
    Sources: India Today, Times of India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Long-lasting with 2600 sprays and up to 70 days of freshness.
    Sources: The Indian Express
Summary
Airwick Freshmatic Air Freshener Kit offers a competitive option in the Indian market with its long-lasting scent and reasonable pricing.

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Where to Buy

Amazon India
₹399.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹399.00
2-4 days · ⭐ 4.0/5
Buy
Big Bazaar
₹450.00
N/A · ⭐ 4.3/5
-
Reliance Digital
₹399.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
399.00 2-3 days 4.2/5 Buy Now
Flipkart
399.00 2-4 days 4.0/5 Buy Now
Big Bazaar
450.00 N/A 4.3/5 -
Reliance Digital
399.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.184.00 Rs.205.00

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