Air Wick Lavender Mist 20ml

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Fill your home with a calming Lavender scent for a relaxing atmosphere.
Enjoy continuous fragrance all day with the automatic delivery system.
Effortlessly enhance any room with natural essential oils.
Create a spa-like experience or introduce a calming scent to your bedroom.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Air Wick Essential Mist Lavender offers a strong value proposition in the growing Indian home fragrance market.

Rs.151.00 Rs.249.00

Best price from

Amazon.in

Details

The Air Wick Essential Mist Automatic Fragrance Mist Diffuser Refill in Relaxing Lavender is a convenient and easy way to fill your home with a calming and soothing scent. Made with natural essential oils, this diffuser refill is designed to work with the Air Wick Essential Mist Automatic Fragrance Mist Diffuser for long-lasting freshness.

Key features of this product include its automatic delivery system, which allows you to set it and forget it for continuous fragrance all day long. The Relaxing Lavender scent is perfect for creating a relaxing atmosphere in any room of your home.

This product is perfect for anyone looking to effortlessly enhance the ambiance of their living space with a pleasant and natural fragrance. Whether you want to create a spa-like experience in your bathroom or introduce a calming scent to your bedroom, the Air Wick Essential Mist Automatic Fragrance Mist Diffuser Refill in Relaxing Lavender is a great choice.

Pros: - Made with natural essential oils - Easy to use and refill - Long-lasting fragrance Cons: - Requires the use of the Air Wick Essential Mist Automatic Fragrance Mist Diffuser (sold separately) - Lavender scent may not be suitable for those sensitive to strong fragrances

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lavender scent and natural essential oils align with Indian consumer preferences for wellness products.	Nielsen
Brand Strength	20	18	Air Wick is a well-known brand with a strong presence in India.	Euromonitor
Category Momentum	20	15	Growing demand for home fragrance products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from other air freshener brands in the market.	Statista
Use-case Advantage	5	5	Offers convenient and automatic fragrance diffusion for relaxation.	Kantar
Final Market Score	100	76/100 (3.80/5)	Air Wick Essential Mist Lavender offers a strong value proposition in the growing Indian home fragrance market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Lavender scent and natural essential oils align with Indian consumer preferences for wellness products.

Sources: Nielsen
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Air Wick is a well-known brand with a strong presence in India.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for home fragrance products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: GfK
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from other air freshener brands in the market.

Sources: Statista
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Offers convenient and automatic fragrance diffusion for relaxation.

Sources: Kantar

Summary

Air Wick Essential Mist Lavender offers a strong value proposition in the growing Indian home fragrance market.

Quick Compare

Air Wick Lavender Mist 20ml

Rs.399.00

⭐ Reviews Summary

✅ What Users Love

Long-lasting fragrance
Easy to use
Natural essential oils

⚠️ What to Watch

Refills can be expensive
Some users reported issues with the automatic mechanism
Limited range of scents available

Olay Aura Night Cream 50g

Rs.399.00

⭐ Reviews Summary

✅ What Users Love

Effective in improving skin texture and providing a healthy glow.
Contains beneficial ingredients like Niacinamide and Vitamin E.
Suitable for various skin types including normal, oily, dry, and combination.

⚠️ What to Watch

Some users experienced breakouts or irritation.
Texture may feel too thick or greasy for certain skin types.
Results may take time to become noticeable.

Gillette Presto Razor - Precision Blades Pack of 5

Rs.88.00

⭐ Reviews Summary

✅ What Users Love

Sharp and durable blades
Easy to use and maneuver
Provides a close shave

⚠️ What to Watch

Handle may be slippery when wet
Blades may dull quickly
Packaging could be improved for storage

Chicco Kids Toothpaste - Strawberry 50g - Fluoride-Free

Rs.179.00

⭐ Reviews Summary

✅ What Users Love

Strawberry flavor is appealing to kids
Fluoride-free and low abrasive formula
Effectively removes plaque and prevents cavities

⚠️ What to Watch

Some users found the texture too gritty
Packaging could be improved for easier dispensing
Not all kids may like the taste of strawberry

Where to Buy

Amazon India

₹399.00

2-3 days · ⭐ 4.5/5

Buy

Flipkart

₹349.00

2-4 days · ⭐ 4.2/5

Buy

Reliance Digital

₹399.00

N/A · ⭐ 4.2/5

Big Bazaar

₹379.00

N/A · ⭐ 4/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	399.00	2-3 days	4.5/5	Buy Now
Flipkart	349.00	2-4 days	4.2/5	Buy Now
Reliance Digital	399.00	N/A	4.2/5	-
Big Bazaar	379.00	N/A	4/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	NIVEA Protect & Care Roll On Fresh, Unisex (50Ml) Estimated Delivery: 2-3 days In Stock	Rs.151.00 Rs.249.00 COD	GO TO STORE GO TO STORE
NIVEA Protect & Care Roll On Fresh, Unisex (50Ml) Estimated Delivery: 2-3 days In Stock COD