Hivado Body Wash for Men De Tan Deep Cleanse Shower Gel with Alum Aloe Extracts Sulfate Free Hydrating Non Drying Formula Fights Odour Pollution Sweat Refreshing Long Lasting Fragrance 250ml

Hivado Body Wash for Men De Tan Deep Cleanse Shower Gel with Alum Aloe Extracts Sulfate Free Hydrating Non Drying Formula Fights Odour Pollution Sweat Refreshing Long Lasting Fragrance 250ml

This Hivado Men's De-Tan Deep Cleansing Shower Gel is specifically formulated to help remove tan, dirt, and impurities from the skin. With the addition of alum and aloe extracts, it cleanses deeply without stripping the skin of its natural oils.

Key Features: - Sulfate-free formula gentle on the skin - Hydrating ingredients like aloe extracts to keep skin moisturized - Removes odour, pollution, and sweat for a refreshed feeling - Long-lasting fragrance keeps you smelling great all day

For Whom: This shower gel is perfect for men who want to effectively cleanse their skin while also addressing issues like tanning, residue from pollution, and sweat.

Pros: - Deep cleansing action helps to remove tan and impurities - Alum and aloe extracts soothe and hydrate the skin - Sulfate-free formula is gentle and suitable for all skin types

Cons: - Some users may prefer a stronger fragrance - May not lather as much as traditional shower gels

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula with natural extracts catering to de-tan and hydration needs.	Gartner
Brand Strength	20	18	Established brand with loyal customer base in personal care segment.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Euromonitor
Competition	10	8	Facing moderate competition from established and emerging brands in the segment.	Kantar
Use-case Advantage	5	5	Addresses specific concerns of odour, pollution, and sweat effectively.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body wash gel with strong brand and innovative formula.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—