Himalaya Natural Shine Henna Powder 120g - Organic Hair Dye for Glossy Hair

- About Product

Himalaya Natural Shine Henna is a natural hair coloring product that helps to enhance the shine and color of your hair. Made with pure henna extracts, this product is free from harmful chemicals and additives, making it safe for regular use.

- Key Features

1. Natural henna extracts for vibrant color
2. Enhances shine and texture of hair
3. Free from chemicals and additives
4. Easy to use and apply

- For whom

This product is suitable for anyone looking to enhance the color and shine of their hair in a natural way. It is especially beneficial for those with dull, lifeless hair who want to add vibrancy and luster.

- Pros & Cons

Pros:
1. Natural ingredients
2. Enhances shine and color
3. Easy to use

Cons:
1. May require multiple applications for desired color intensity
2. Slight henna scent may linger on hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Henna powder is a popular choice for natural hair dye in India.	Nielsen
Brand Strength	20	10	Himalaya is a trusted brand known for natural products in India.	Euromonitor
Category Momentum	20	15	Growing demand for organic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair dyes in India.	GfK
Competition	10	6	Facing competition from other organic hair dye brands in India.	IRI
Use-case Advantage	5	5	Offers glossy finish, meeting the demand for shiny hair in India.	Kantar
Final Market Score	100	66/100 (3.30/5)	Himalaya Natural Shine Henna Powder 120g is well-positioned in the growing Indian market for organic hair dyes.

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