Himalaya Natural Shine Henna 120G

Himalaya Natural Shine Henna 120G

About Product: Himalaya Natural Shine Henna is a natural hair coloring product that is made with the goodness of henna and other herbal ingredients. It helps in coloring the hair while also nourishing and conditioning it.

Key Features: - Contains pure henna and herbal ingredients - Adds shine and luster to hair - Conditions and nourishes the hair - Helps in covering gray hair effectively

For whom: This product is suitable for those who want a natural alternative to chemical hair dyes. It is safe for all hair types and can be used by both men and women.

Pros: - Natural ingredients - Adds shine and luster to hair - Conditions and nourishes the hair - Covers gray hair effectively

Cons: - The color payoff may vary depending on the original hair color - The smell of henna may not be appealing to some people

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Henna powder suitable for shine and color depth needs.	Euromonitor
Brand Strength	20	18	Himalaya is a trusted brand known for natural products.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair dyes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair dyes.	Retail360
Competition	10	8	Facing competition from other organic henna dye brands.	Kantar
Use-case Advantage	5	5	Offers natural shine and color depth benefits.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and suitable features for Indian market.

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