Himalaya Herbals Moisturizing Almond and Rose Soap 125g

Himalaya Herbals Moisturizing Almond and Rose Soap 125g

About Product: Himalaya Herbals Moisturizing Almond and Rose Soap is a gentle soap formulated with natural ingredients such as almond oil and rose extracts to nourish and moisturize the skin. Key Features: - Enriched with the goodness of almond oil, known for its moisturizing properties - Contains rose extracts that help in maintaining the skin's pH balance - Has a mild and soothing fragrance For whom: This soap is suitable for all skin types, especially for those with dry or sensitive skin. Pros: - Nourishes and moisturizes the skin - Leaves the skin feeling soft and smooth - Has a pleasant fragrance Cons: - Some may find the scent too strong - May not lather as much as other soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Almond and rose ingredients align with current consumer preference for natural and fragrant soaps.	Euromonitor
Brand Strength	20	10	Himalaya Herbals is a trusted brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from other established herbal soap brands in the market.	MarketWatch
Use-case Advantage	5	5	Offers moisturizing benefits suitable for Indian climate and skin types.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Himalaya Herbals Moisturizing Almond and Rose Soap 125g is well-positioned in the Indian solid soap bars market with its natural ingredients and competitive pricing.

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