Himalaya Gut Boost 60ct Gummies - Digestive Support

Key Features: - Contains a blend of good bacteria to promote healthy gut flora - Supports digestive health and immunity - Made with natural strawberry flavor for a delicious taste - Pack of 60 gummies for convenient daily use

For whom: - Individuals looking to improve their gut health - Those who want to support their immune system - Anyone who enjoys a tasty way to get their daily probiotics

Pros: - Easy and convenient way to get probiotics - Delicious flavor that makes taking daily supplements enjoyable - Supports gut health and immunity - Comes in a pack of 60 gummies, a great value for the price

Cons: - Some may not enjoy the sweet taste of the strawberry flavor

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Probiotic gummies with digestive health benefits are trending in the Indian market.	Nielsen
Brand Strength	20	10	Himalaya is a trusted brand with a strong presence in the nutraceutical market.	Euromonitor
Category Momentum	20	15	Growing demand for digestive health products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from established and emerging brands in the probiotics segment.	IRI
Use-case Advantage	5	5	Convenient and tasty way to improve gut health and immunity.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong market potential for Himalaya Healthy Gut Probiotic Gummies in the Indian diet & nutrition segment.

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