Himalaya Active Fresh Miswak Mouthwash 215ml - Alcohol-Free Formula for Strong Gums, Fresh Breath, and 12-hour Germ Protection

About Product: Himalaya Active Fresh Miswak Mouthwash is a unique formulation that combines the natural benefits of Miswak with the refreshing properties of mint. It is alcohol-free and provides long-lasting germ protection for up to 12 hours.

Key Features: 1. Contains Miswak, known for its antibacterial properties. 2. Alcohol-free formula gentle on gums. 3. Provides long-lasting fresh breath. 4. Helps strengthen gums and prevent plaque build-up. 5. Clinically tested for effectiveness.

For whom: This mouthwash is suitable for adults looking for a natural alternative to alcohol-based mouthwashes. It is especially beneficial for those concerned about gum health and fresh breath.

Pros: 1. Natural ingredients for effective germ protection. 2. Long-lasting fresh breath. 3. Alcohol-free formula suitable for sensitive gums. 4. Helps strengthen gums and prevent oral issues.

Cons: 1. Some users may not enjoy the taste of Miswak. 2. May not be as strong as alcohol-based mouthwashes in killing bacteria.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Alcohol-free formula and 12-hour germ protection align with consumer preferences	Gartner
Brand Strength	20	18	Himalaya is a trusted brand with strong presence in oral care segment	Euromonitor
Category Momentum	20	15	Growing demand for natural oral care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Forbes
Competition	10	8	Facing competition from both global and local brands offering similar benefits	Nielsen
Use-case Advantage	5	5	Addresses key consumer needs for strong gums and fresh breath	Statista
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive features, facing growing demand in the Indian oral care market.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
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