Herbal Tatva Black Natural Hair Colour 300g Pure Henna Powder for Black Hair Chemical Free No PPD Hair Dye Natural Hair Colouring for All Hair Types 3 x 100g Packs of Herbal Henna

Herbal Tatva Black Natural Hair Colour 300g Pure Henna Powder for Black Hair Chemical Free No PPD Hair Dye Natural Hair Colouring for All Hair Types 3 x 100g Packs of Herbal Henna

Key Features: - Made with pure henna powder for natural black hair color - Chemical-free and does not contain PPD - Suitable for all hair types - Comes in 3 x 100g packs for convenience

For whom: This Herbal Tatva Black Natural Hair Colour is perfect for those looking for a natural and chemical-free hair dye solution. It is suitable for all hair types and can be used by both men and women.

Pros: - Provides a natural black hair color - No harsh chemicals or PPD - Safe for all hair types - Comes in convenient packs for multiple uses

Cons: - May require multiple applications for desired intensity - Results may vary depending on individual hair type and color

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers pure henna powder without chemicals, appealing to health-conscious consumers.	Euromonitor
Brand Strength	20	18	Established brand with positive customer reviews and loyalty.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair color products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established natural hair color brands.	Nielsen
Use-case Advantage	5	5	Suitable for all hair types, providing versatility and convenience to consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong market potential for Herbal Tatva Natural Black Hair Colour in the Indian henna segment.

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