Herbal Strategi Lemongrass Pine Oil Floor Cleaner - Natural, Vegan, Eco-Friendly Disinfectant with Insect Repellent Properties, Baby and Pet Safe - 5L

This Herbal Strategi Floor Cleaner is a natural and eco-friendly product made with lemongrass and pine oil. It is a vegan product that serves as a natural disinfectant, killing 99.9% of germs.

Key features of this floor cleaner include its insect repellent properties due to the presence of 100% herbal actives. It is safe to use around babies and pets, providing a non-toxic cleaning solution for your home.

This floor cleaner is ideal for those who are looking for a natural alternative to traditional cleaning products. It is suitable for households with children and pets, as well as for those who are environmentally conscious.

Pros of this product include its natural ingredients, effectiveness in killing germs, and its dual function as an insect repellent. Cons may include the need for larger quantities for larger spaces and a higher price point compared to conventional cleaners.

Overall, the Herbal Strategi Floor Cleaner Lemongrass Pine Oil is a great option for those looking for a natural, eco-friendly, and effective cleaning solution for their home.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique combination of disinfectant, insect repellent properties, and safety for babies and pets.	Retail Today
Brand Strength	20	18	Established brand with a reputation for natural and safe products.	Brand Equity
Category Momentum	20	15	Growing demand for eco-friendly cleaning products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar eco-friendly cleaners in the market.	Business Standard
Competition	10	8	Facing competition from other established eco-friendly cleaning brands in the market.	Economic Times
Use-case Advantage	5	5	Addresses the need for a multi-purpose cleaner that is safe for families and pets.	India Retailing
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to unique features and competitive pricing.

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