Hellmanns Lighter Squeeze 430ml

0 reviews
Smart Rank ⓘ 75/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the light and creamy taste of Hellmann's Lighter Than Light Mayonnaise
  • Convenient squeeze bottle for easy dispensing and mess-free usage
  • Perfect for those looking for a lower calorie mayonnaise option
  • Get 430ml of delicious mayonnaise at a great price point

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in growing Indian healthy spreads market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 421
Total / Avg 4.20★ 421
Consensus: 4.20★ from 421 total reviews
Rs.530.00 Rs.899.00
Best price from Amazon.in Amazon.in
Details
This product is a low-fat mayonnaise option that comes in a convenient squeeze bottle for easy dispensing. Made by Hellmann's, a well-known brand in the condiment industry, this Lighter Than Light Mayonnaise is perfect for those looking to watch their calorie intake without sacrificing flavor.

Key features of this mayonnaise include its reduced fat content compared to traditional mayonnaise options. It still maintains the creamy texture and tangy taste that Hellmann's is known for, making it a great option for those on a low-fat diet.

This product is suitable for individuals who are conscious about their calorie intake and are looking for a lighter alternative to regular mayonnaise. It can be used in sandwiches, salads, dips, and various other dishes where mayonnaise is typically used.

Pros of Hellmann's Lighter Than Light Mayonnaise include its reduced fat content, convenient squeeze bottle packaging, and the familiar Hellmann's taste. It allows individuals to enjoy the flavor of mayonnaise without the guilt of consuming too many calories.

Cons of this product may include a slightly different taste compared to traditional mayonnaise due to the reduced fat content. Some individuals may prefer the full-fat version for its richer flavor.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Lighter than light option aligns with health-conscious trend. Nielsen
Brand Strength 20 18 Well-established global brand with trust and recognition. Euromonitor
Category Momentum 20 15 Growing demand for healthy spreads in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium products. GfK
Competition 10 8 Facing competition from both local and international brands. IRI
Use-case Advantage 5 5 Convenient squeeze bottle design for easy application. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in growing Indian healthy spreads market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Lighter than light option aligns with health-conscious trend.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Well-established global brand with trust and recognition.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy spreads in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium products.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from both local and international brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient squeeze bottle design for easy application.
    Sources: Kantar
Summary
Strong brand and product fit in growing Indian healthy spreads market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.530.00 Rs.899.00

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Hellmann's Lighter Than Light Mayonnaise Squeeze Bottle, 430ml

Estimated Delivery: 2-3 days
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Best price
Rs.530.00 Rs.899.00