Hellmanns Light 430ml 430 ml

0 reviews
Hellmanns Light 430ml 430 ml
Smart Rank ⓘ 75/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the light and creamy taste of Hellmann's Light Mayonnaise
  • Perfect for those looking for a lower calorie option
  • Convenient 430 ml size for everyday use
  • Quality product at a competitive price point

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position Hellmann's Light Mayo well in the Indian spreads market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 411
Total / Avg 4.20★ 411
Consensus: 4.20★ from 411 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Lower calorie option compared to regular mayonnaise.
  • Creamy texture and good flavor.
  • Versatile for various recipes and uses.

⚠️ What to Watch

  • Some find it less flavorful than regular mayonnaise.
  • May contain additives that some consumers prefer to avoid.
  • Texture may be perceived as thinner than traditional mayonnaise.
Rs.550.00 Rs.750.00
Best price from Amazon.in Amazon.in
Details
Hellmann's Light Mayonnaise is a reduced fat option for those looking to enjoy the rich and creamy taste of mayonnaise without all the calories. Made with high quality ingredients, it is a versatile condiment that can be used in a variety of dishes.

Key Features: - Reduced fat content compared to regular mayonnaise - Creamy and rich taste - Made with high quality ingredients

For whom: Hellmann's Light Mayonnaise is perfect for individuals who are looking to reduce their calorie intake but still want to enjoy the delicious taste of mayonnaise. It can be used in sandwiches, salads, dressings, and dips.

Pros: - Lower in calories compared to regular mayonnaise - Versatile and can be used in a variety of dishes - Creamy and rich taste

Cons: - Some may find the taste slightly different from regular mayonnaise - Reduced fat content may not appeal to those who prefer a richer taste

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Light variant aligns with health-conscious consumer preferences. Nielsen
Brand Strength 20 18 Hellmann's is a globally recognized brand known for quality. Euromonitor
Category Momentum 20 15 Growing demand for healthy spreads in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to premium alternatives. GfK
Competition 10 8 Facing competition from local and international brands. IRI
Use-case Advantage 5 5 Versatile for sandwiches, salads, and dips. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position Hellmann's Light Mayo well in the Indian spreads market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Light variant aligns with health-conscious consumer preferences.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Hellmann's is a globally recognized brand known for quality.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy spreads in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to premium alternatives.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from local and international brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for sandwiches, salads, and dips.
    Sources: Kantar
Summary
Strong brand and feature fit position Hellmann's Light Mayo well in the Indian spreads market.

Price Comparison

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Rs.550.00 Rs.750.00

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Hellmann's Light Mayonnaise, 430 ml

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Rs.550.00 Rs.750.00