HealthyHey Nutrition Natural Caffeine with L-Theanine for Energy and Focus - Pack of 60 Veg Capsules

- This product is a natural energy and focus booster that combines caffeine with L-theanine to provide sustained energy and mental clarity without the jitters or crash.

- Key Features: - Each capsule contains 100mg of natural caffeine and 200mg of L-theanine for a balanced and sustained energy boost. - Made with high-quality, natural ingredients without any artificial additives or fillers. - Comes in a convenient pack of 60 vegetable capsules, perfect for on-the-go use.

- For whom: - Individuals looking for a natural and effective way to increase energy and focus. - Students, professionals, athletes, and anyone needing support for mental clarity and alertness.

- Pros: - Provides a clean and sustained energy boost without the crash. - The combination of caffeine and L-theanine promotes alertness and mental clarity. - Made with natural ingredients and suitable for vegetarians.

- Cons: - May not be suitable for individuals sensitive to caffeine. - Some users may prefer a stronger or higher dosage of caffeine.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of natural caffeine and L-Theanine aligns with current consumer trends towards health and focus.	NDTV, The Economic Times
Brand Strength	20	15	Established brand with a reputation for quality and natural products.	Brand Equity, Business Standard
Category Momentum	20	10	Growing demand for natural energy supplements in the Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Livemint, Business Today
Competition	10	6	Facing competition from established and emerging brands offering similar natural energy supplements.	The Hindu, Financial Express
Use-case Advantage	5	5	Provides a unique blend for sustained energy and mental clarity.	India Today
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural energy supplement in a competitive market.

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