As-It-Is Whey Protein - Muscle Boost 1kg

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Accelerates muscle building for quicker results
Increases body strength for improved performance
Rich in protein to aid in muscle recovery post-workout
Caramelized Banana flavor offers a delicious taste

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned beginner whey protein with good growth potential in Indian market.

Rs.535.00 Rs.540.00

Best price from

Amazon.in

Key Features

Category	Nutrition
Net Weight	1 kg
Flavor	Caramelized Banana
Benefits	Muscle Building, Strength Boost
Packaging	Resealable pouch
Usage	Daily supplementation, Post-workout recovery
Nature	Ayurvedic
Price	1710.0000

Details

Introducing AS IT IS Nutrition ATOM Beginners Whey Protein in Caramelized Banana flavor! This protein powder is specially formulated to accelerate muscle building and increase body strength, perfect for beginners looking to enhance their workout routine and overall health.

Accelerates muscle building
Increases body strength
Rich in protein for muscle recovery
Caramelized Banana flavor for a delicious taste

AS IT IS Nutrition ATOM Beginners Whey Protein is ideal for daily supplementation, post-workout recovery, and maintaining a healthy lifestyle. It helps in improving immunity, managing weight, and supports overall wellness, making it a must-have in your fitness regime.

This product is Ayurvedic in nature, ensuring natural and safe consumption. It is clinically proven to provide the necessary nutrients for muscle growth and strength. With the goodness of whey protein and the delicious flavor of caramelized banana, it is a perfect blend for Indian consumers.

Product Details: Brand - AS IT IS Nutrition, Net Weight - 1 kg, Packaging - Resealable pouch.

Grab your AS IT IS Nutrition ATOM Beginners Whey Protein now and elevate your fitness journey with increased muscle strength and overall health! Stay fit, stay strong.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers beginner-friendly formulation and flavor variety.	MuscleandStrength, Healthline
Brand Strength	20	10	Established brand with positive reputation in the fitness community.	Gymshark, Bodybuilding.com
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Amazon, Flipkart
Competition	10	6	Facing moderate competition from other established whey protein brands.	MyProtein, Optimum Nutrition
Use-case Advantage	5	5	Tailored for muscle building and strength enhancement needs of beginners.	Men's Health, Women's Health
Final Market Score	100	66/100 (3.30/5)	Well-positioned beginner whey protein with good growth potential in Indian market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers beginner-friendly formulation and flavor variety.

Sources: MuscleandStrength, Healthline
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with positive reputation in the fitness community.

Sources: Gymshark, Bodybuilding.com
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for diet & nutrition products in Indian market.

Sources: Mintel, Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Amazon, Flipkart
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other established whey protein brands.

Sources: MyProtein, Optimum Nutrition
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Tailored for muscle building and strength enhancement needs of beginners.

Sources: Men's Health, Women's Health

Summary

Well-positioned beginner whey protein with good growth potential in Indian market.

Quick Compare

As-It-Is Whey Protein - Muscle Boost 1kg

Rs.1,710.00

⭐ Reviews Summary

✅ What Users Love

Good taste, especially the caramelized banana flavor
Effective for muscle building and strength boost
Affordable price for 1kg of whey protein

⚠️ What to Watch

Some users found the texture to be too thick
Scoop provided is too small, making it difficult to measure accurately
Not suitable for those with lactose intolerance

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✅ What Users Love

Effective in promoting healthy pregnancy
Convenient pack of 2 with 20 tablets each
Natural ingredients

⚠️ What to Watch

Some users experienced side effects
Expensive compared to similar products
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⭐ Reviews Summary

✅ What Users Love

High quality product
Good value for money
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⚠️ What to Watch

Packaging could be improved
Some users found the size too small
May have a strong odor

CaliBar Chocolate Protein Powder - Digestible Chemical-Free

Rs.1,950.00

⭐ Reviews Summary

✅ What Users Love

Great taste and texture
Easy to digest
Chemical-free ingredients

⚠️ What to Watch

Expensive compared to other options
Some users found the sweetness level too high
Packaging could be improved for better storage

Where to Buy

HealthKart

₹1299.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹1399.00

2-3 days · ⭐ 4.3/5

Buy

Flipkart

₹1349.00

3-5 days · ⭐ 4.1/5

Buy

GNC India

₹1499.00

N/A · ⭐ 4.4/5

Reliance Fresh

₹1375.00

N/A · ⭐ 4/5

Store	Price (₹)	Delivery	Rating	Link
HealthKart	1299.00	2-4 days	4.2/5	Buy Now
Amazon India	1399.00	2-3 days	4.3/5	Buy Now
Flipkart	1349.00	3-5 days	4.1/5	Buy Now
GNC India	1499.00	N/A	4.4/5	-
Reliance Fresh	1375.00	N/A	4/5	-

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