Ayushiv SURMA KALA KALA SURMA BLACK SURMA NATURAL SURMA PURE KALA SURMA 400 GM

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Improve eyesight and reduce eye irritation with Ayushiv Surma
Made from natural ingredients for safe and effective eye care
Convenient 400 gm packaging suitable for all ages
Ideal for those who spend long hours in front of screens or suffer from eye strain

Market-Based Score (India)

66/100 (3.30/5)

Decent

Ayushiv Pure Natural Black Surma 400 gm holds a strong position in the Indian Kajal & Kohls market segment.

Rs.449.00 Rs.499.00

Best price from

Amazon.in

Key Features

Category	Eye Care Product
Packaging	400 gm
Key Ingredients	Natural Ingredients
Benefits	Improves eyesight
Benefits	Reduces eye irritation
Suitable For	All ages
Pros	Natural ingredients
Pros	Effective in improving eyesight
Cons	Gritty texture for some users
Cons	Not suitable for sensitive eyes

Details

Ayushiv SURMA KALA KALA SURMA BLACK SURMA NATURAL SURMA PURE KALA SURMA 400 GM

Ayushiv Surma is a traditional eye care product used for centuries in South Asia. Made from natural ingredients, it is known for its effectiveness in improving eyesight and reducing eye irritation.

Key Features: - Made from natural ingredients - Improves eyesight - Reduces eye irritation - Comes in a convenient 400 gm packaging

For Whom: Ayushiv Surma is suitable for people of all ages who are looking to improve their eyesight and reduce eye irritation. It is especially beneficial for those who spend long hours in front of screens or suffer from eye strain.

Pros: - Natural ingredients - Effective in improving eyesight - Convenient packaging Cons: - The texture may feel gritty to some users - Not suitable for people with sensitive eyes

Overall, Ayushiv Surma is a reliable eye care product that has been trusted for generations.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large quantity of 400 gm provides value for regular users.	Euromonitor
Brand Strength	20	10	Established reputation for natural and pure products.	Brandwatch
Category Momentum	20	15	Growing demand for traditional eye makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	6	Facing moderate competition from both traditional and modern eye makeup brands.	Forbes
Use-case Advantage	5	5	Versatile application suitable for various occasions.	Kantar
Final Market Score	100	66/100 (3.30/5)	Ayushiv Pure Natural Black Surma 400 gm holds a strong position in the Indian Kajal & Kohls market segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Large quantity of 400 gm provides value for regular users.

Sources: Euromonitor
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established reputation for natural and pure products.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for traditional eye makeup products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Retail Gazette
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from both traditional and modern eye makeup brands.

Sources: Forbes
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile application suitable for various occasions.

Sources: Kantar

Summary

Ayushiv Pure Natural Black Surma 400 gm holds a strong position in the Indian Kajal & Kohls market segment.

Quick Compare

Ayushiv Black Surma 400gm

Rs.499.00

⭐ Reviews Summary

✅ What Users Love

Long-lasting effect on eyes
Smooth application
Good value for money

⚠️ What to Watch

Packaging could be improved
Some users experienced irritation
Not suitable for sensitive eyes

Bheemal Haircare Trio - 200ml 200 ML

Rs.500.00

⭐ Reviews Summary

✅ What Users Love

Effective in reducing hair fall
Leaves hair feeling soft and smooth
Pleasant natural fragrance

⚠️ What to Watch

Some users found the consistency too watery
May not lather as much as expected
Packaging could be improved for durability

Pure Rose Attar 6ml - Long Lasting Perfume

Rs.599.00

⭐ Reviews Summary

✅ What Users Love

Long-lasting fragrance
Alcohol-free, suitable for sensitive skin
Pleasant and authentic rose scent

⚠️ What to Watch

Small quantity may not last long
Scent may be too strong for some users
Packaging could be improved for better usability

Teen Cleanse 300ml 300 ML

Rs.599.00

⭐ Reviews Summary

✅ What Users Love

Gentle formula suitable for sensitive scalps.
Vegan and free from harmful chemicals like parabens and sulfates.
Leaves hair feeling clean and manageable with added shine.

⚠️ What to Watch

Some users reported it may not effectively remove heavy product buildup.
Fragrance may be too strong for some individuals.
A few customers experienced dryness after use.

Where to Buy

Flipkart

₹999.00

2-3 days · ⭐ 4.2/5

Buy

Nykaa

₹1099.00

3-5 days · ⭐ 4.0/5

Buy

Health & Glow

₹1199.00

N/A · ⭐ 4.3/5

NewU

₹1149.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Flipkart	999.00	2-3 days	4.2/5	Buy Now
Nykaa	1099.00	3-5 days	4.0/5	Buy Now
Health & Glow	1199.00	N/A	4.3/5	-
NewU	1149.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Ayushiv SURMA KALA KALA SURMA BLACK SURMA NATURAL SURMA PURE KALA SURMA 400 GM In Stock	Rs.449.00 Rs.499.00 COD	GO TO STORE GO TO STORE
Ayushiv SURMA KALA KALA SURMA BLACK SURMA NATURAL SURMA PURE KALA SURMA 400 GM In Stock COD