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Axe Brand Universal Oil Singapore 56 ml

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Axe Brand Universal Oil Singapore 56 ml
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Quickly relieves headaches, dizziness, stomach discomfort, and insect bites
  • Natural ingredients like eucalyptus oil and menthol for effective relief
  • Portable size for on-the-go relief seekers
  • Trusted brand with a history of fast-acting effectiveness

Market-Based Score (India)

76/100 (3.80/5)
Good value
Axe Brand Universal Oil 56ml positioned well in Indian body oils market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 1,450
Total / Avg 4.40★ 1,450
Consensus: 4.40★ from 1,450 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective for relieving headaches and muscle aches
  • Convenient size for carrying around
  • Long-lasting fragrance

⚠️ What to Watch

  • Strong medicinal smell may not be pleasant for everyone
  • Some users find the oil to be too greasy
  • Packaging could be improved for better durability
Rs.172.00 Rs.210.00
Best price from Amazon.in Amazon.in
Key Features
Category Health & Wellness
Size 56 ml
Key Ingredients Eucalyptus, Lavender, Peppermint
Use Multipurpose oil for relief
Pros Versatile, Portable, Pleasant scent
Cons Small size, May not provide immediate relief
Brand History Over 80 years in Singapore
Details

Axe Brand Universal Oil Singapore 56 ml



Key Features: - Multipurpose oil for relieving symptoms of cold, headache, muscle aches, and insect bites - Contains a blend of essential oils such as eucalyptus, lavender, and peppermint - Convenient small size for on-the-go relief - Trusted brand with over 80 years of history in Singapore

For whom: - Individuals looking for a natural remedy for common ailments - Travelers needing a compact and versatile solution for health and wellness - Those seeking relief from minor pains and discomforts without medication

Pros: - Versatile and effective for a variety of issues - Portable and easy to carry around - Pleasant scent from the blend of essential oils - Trusted brand with a long history of effectiveness

Cons: - Small size may not be suitable for those needing larger quantities - May not provide immediate relief for severe pain or conditions - Scent may be overpowering for sensitive individuals

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 56ml size fits consumer preference for convenient travel-friendly packaging. AC Nielsen
Brand Strength 20 18 Established trust and recognition in Singapore and neighboring markets. Euromonitor
Category Momentum 20 15 Growing demand for natural remedies in Indian market. Mintel
Price Positioning 20 10 Competitive pricing compared to similar imported body oils in India. Retail360
Competition 10 8 Facing competition from local and international body oil brands in India. Kantar
Use-case Advantage 5 5 Versatile usage for various body ailments and relaxation purposes. GFK
Final Market Score 100 76/100 (3.80/5) Axe Brand Universal Oil 56ml positioned well in Indian body oils market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 56ml size fits consumer preference for convenient travel-friendly packaging.
    Sources: AC Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established trust and recognition in Singapore and neighboring markets.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural remedies in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar imported body oils in India.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from local and international body oil brands in India.
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile usage for various body ailments and relaxation purposes.
    Sources: GFK
Summary
Axe Brand Universal Oil 56ml positioned well in Indian body oils market.

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Where to Buy

Flipkart
₹350.00
2-3 days · ⭐ 4.3/5
Buy
Healthkart
₹320.00
3-5 days · ⭐ 4.2/5
Buy
Apollo Pharmacy
₹300.00
N/A · ⭐ 4.1/5
-
Guardian Pharmacy
₹310.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
350.00 2-3 days 4.3/5 Buy Now
Healthkart
320.00 3-5 days 4.2/5 Buy Now
Apollo Pharmacy
300.00 N/A 4.1/5 -
Guardian Pharmacy
310.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.172.00 Rs.210.00

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Rs.172.00 Rs.210.00