HE Fresh Impact 200ml Body Wash Shower Gel for Face Body Hair With Bamboo Charcoal Pepper Oil Refreshing Menthol Long Lasting Fragrance Deep Cleansing Purifying Washes Off Fine Pollutants I Paraben Free I For All Skin Hair Types

HE Fresh Impact 200ml Body Wash Shower Gel for Face Body Hair With Bamboo Charcoal Pepper Oil Refreshing Menthol Long Lasting Fragrance Deep Cleansing Purifying Washes Off Fine Pollutants I Paraben Free I For All Skin Hair Types

Key Features: - Contains bamboo charcoal and pepper oil for deep cleansing and purifying - Infused with refreshing menthol for a cooling sensation - Long-lasting fragrance to keep you feeling fresh all day - Paraben-free formula suitable for all skin and hair types

For whom: This body wash shower gel is suitable for anyone looking for a deep cleansing and refreshing shower experience. It is ideal for those with all skin and hair types who want to wash off fine pollutants and leave their skin feeling clean and purified.

Pros: - Deep cleansing formula removes impurities and pollutants effectively - Cooling menthol and invigorating pepper oil leave a refreshing sensation on the skin - Long-lasting fragrance ensures you stay fresh throughout the day - Suitable for all skin and hair types, including sensitive skin

Cons: - Some users may find the menthol sensation too intense - The fragrance may be overpowering for those sensitive to scents.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of ingredients catering to diverse skin and hair types.	Vogue, Elle
Brand Strength	20	18	Established brand with strong reputation for quality and innovation.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for innovative body wash gels in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Retail Today, India Retailing
Competition	10	8	Facing moderate competition from established and emerging brands in the body wash gel segment.	Business Today, The Economic Times
Use-case Advantage	5	5	Versatile product suitable for face, body, and hair, offering convenience to consumers.	Femina
Final Market Score	100	76/100 (3.80/5)	Innovative body wash gel with strong brand backing and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Festive Sales	0.0	—
Performance in Climate	0.0	—