Havintha Indigo Powder for Hair Pure and Herbal And Natural Hair Color Black Brown Hair Beard Dye Color Indigofera Tinctoria Leaf Powder 200gm

Havintha Indigo Powder for Hair Pure and Herbal And Natural Hair Color Black Brown Hair Beard Dye Color Indigofera Tinctoria Leaf Powder 200gm

Key Features: - Pure and herbal hair color made from natural Indigofera Tinctoria Leaf Powder - Provides black brown color to hair and beard - 200gm pack for multiple uses

For whom: - Anyone looking for a natural hair color option - Individuals with sensitive skin or allergies to chemical hair dyes - Those wanting to cover gray hair or add depth to their natural hair color

Pros: - Natural and chemical-free option for coloring hair - Easy application process - Leaves hair soft and smooth after use

Cons: - Color may vary slightly based on individual hair type and original color - May require multiple applications for desired color intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian hair types.	IRI
Brand Strength	20	15	Established brand reputation in the herbal hair care market.	Euromonitor
Category Momentum	20	10	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal hair dyes.	GfK
Competition	10	6	Facing moderate competition from other established henna brands.	Nielsen
Use-case Advantage	5	5	Versatile product suitable for both hair and beard coloring.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong brand with good market fit, facing moderate competition.

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