Harpic Power Original Disinfectant Toilet Cleaner 600ml - Pack of 3

Key Features: - Kills 99.9% of germs and bacteria - Thick formula clings to the toilet bowl for better cleaning - Removes tough stains and limescale buildup - Leaves a fresh, clean scent after use
For whom: - Ideal for households with multiple bathrooms - Suitable for anyone looking for a powerful disinfectant toilet cleaner
Pros: - Effective at killing germs and removing stains - Easy to use with its thick formula - Leaves a pleasant fragrance after cleaning
Cons: - May not be suitable for those with sensitive skin due to its strong chemicals - Requires regular use for maximum effectiveness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective disinfectant formula and convenient packaging size.	Hindu Business Line, Financial Express
Brand Strength	20	10	Harpic is a well-established and trusted brand in India.	Economic Times, Livemint
Category Momentum	20	15	Strong demand for disinfectant products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing competition from other established disinfectant brands in the market.	India Today, Moneycontrol
Use-case Advantage	5	5	Addresses a critical need for maintaining hygiene in Indian households.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Harpic Power Original Disinfectant Toilet Cleaner 600ml - Pack of 3 is a strong contender in the Indian disinfectant market segment.

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