Hansaplast Active Cervical Neck Support - Unisex, One Size Fits Most, Long Lasting Pain Relief, Stability for Sprain/Strain, Preventive Care for Neck Pain and Overuse

About Product: The Hansaplast Active Cervical Neck Support is designed to provide long-lasting pain relief and stability for those suffering from neck sprains, strains, instability, and overuse injuries. It is made to fit most sizes and is suitable for both men and women.

Key Features: - Provides support and stability for the neck - Helps relieve pain and discomfort - Prevents further injury or overuse - Adjustable straps for a customized fit - Made with durable materials for long-lasting use

For whom: This neck support is ideal for individuals who are experiencing neck pain, stiffness, or instability due to sprains, strains, or overuse. It can also be used as a preventive measure for those who engage in activities that put strain on the neck.

Pros: - Comfortable to wear for extended periods - Provides immediate pain relief - Adjustable straps for a customized fit - Helps improve posture and neck alignment - Durable materials for long-lasting use

Cons: - May not fit larger neck sizes - Some users may find the support too restrictive for certain activities - Can be challenging to adjust straps for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	One size fits most with long-lasting pain relief features.	GFK
Brand Strength	20	18	Hansaplast is a well-known brand with a good reputation for quality.	Euromonitor
Category Momentum	20	15	Growing demand for neck support products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other neck support products.	Forbes
Use-case Advantage	5	5	Addresses common neck pain issues and provides stability for sprains/strains.	Gartner
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Hansaplast Active Cervical Neck Support well in the Indian market.

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