Hamidi Luxury Oud Rose Shower Gel 500ML Non Alcoholic Ultra Moisturizing Feel Soft Smooth Refreshed

Hamidi Luxury Oud Rose Shower Gel 500ML Non Alcoholic Ultra Moisturizing Feel Soft Smooth Refreshed

Key Features: - Contains luxurious oud and rose extracts - Non-alcoholic formula suitable for all skin types - Ultra moisturizing for soft and smooth skin - Leaves a refreshing fragrance that lingers all day For whom: This shower gel is perfect for those who enjoy pampering themselves with luxurious skincare products. It is suitable for all skin types, including sensitive skin. Pros: - Luxurious ingredients leave skin feeling soft and smooth - Refreshing fragrance that lasts all day - Non-alcoholic formula is gentle on the skin Cons: - Some users may find the fragrance too strong - May be on the pricier side compared to other shower gels

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in moisturizing properties and exotic fragrance, aligns with consumer preferences	Euromonitor
Brand Strength	20	15	Strong brand reputation for luxury and quality products	Brand Equity
Category Momentum	20	10	Growing demand for premium body wash gels in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar luxury body wash gels in the market	Retail360
Competition	10	8	Facing moderate competition from established and emerging luxury body wash gel brands	Forbes
Use-case Advantage	5	3	Offers a unique non-alcoholic formula suitable for sensitive skin types	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned luxury body wash gel with strong brand appeal and competitive pricing.

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